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Personal Brand Overhaul: Redefine the Way You’re Perceived at Work | 2018 Session

People tend to come up with their own perceptions about who you are, what you’re good at—and, quite likely, what you’re not good at. They “brand” you in their own minds. But why let others define your reputation? Join this session to explore how to brand or rebrand yourself. These branding experts will teach you how to re-assess your brand –in person and online—and adjust your communication to attract high-profile projects, solidifying your reputation as a leader.

Thought Leader: Catherine Kaputa, founder, Selfbrand

⚬ Kailei Carr, branding expert and CEO, The Asbury Group
⚬ April Schneider, deposits and Merrill Edge product executive, Bank of America
⚬ Sarah Swammy, SVP and COO, portfolio solutions, global market, State Street

Emcee:  Jennifer Shockley, SVP, director of marketing and creative services, Beneficial