Speaker Articles

How Women Can Get Ahead in Technology

Gina-HelfrichWhat’s really holding women back in technology? You may have read about the “pipeline problem”—girls don’t study science, technology, engineering or math in equal numbers to boys—but that’s a red herring, says Gina Helfrich, founder and organizer of Feminist Hack ATX.

“The biggest obstacle, in my opinion, is poor retention numbers,” Helfrich says. “Research shows that more than half of women in technology leave the field by mid-career.” Read More

Posted in Career, Career Choices, Innovation, Job Advancement, Speaker Articles Tagged , |

Yes, You Can Become a Natural at Public Speaking

Patty Chang AnkerSeeing Patty Chang Anker speak at the Conference for Women, you would never guess that she still occasionally gets performance anxiety. “There have been times when I was in the bathroom before going on stage and felt like I didn’t want to come out,” says Anker, laughing. “Woolly mouth? Pounding heart? Dizziness? I’ve had them all.” Read More

Posted in Communication Skills, Speaker Articles Tagged , |

Kara Swisher on Taking Risks and Having No Regrets

Kara SwisherIf there’s one thing you notice right off the bat about Kara Swisher, it’s that the executive editor of Recode does not mince words. It could be because she doesn’t have time to run circles around her meaning, but the more she speaks her mind, the more you realize that the tech journalist is simply a straight shooter.  

Yet Swisher is as insightful as she is direct, and the combo makes her bore-proof. See (or read) for yourself: here, she shares what she has learned on her journey from being a corporate employee to startup founder and owner.

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Posted in Life on Your Terms, Small Business, Speaker Articles, Success & Leadership Tagged , |

How to Create Video Ads That Go Viral

Nicole StoryBy Nicole Story, Vice President of Creative, Poo~Pourri

As creative director of Poo~Pourri’s new production company, Number Two Productions, I write and direct our digital video ads. Each gets millions of views, likes and shares on platforms like YouTube and Facebook. In fact, our videos have more than 250 million total views, and counting.

When people learn that I write Poo~Pourri ads, they often ask, “How do you create videos that become viral?” And while there’s no guarantee your ad will go viral, here’s what I’ve learned about creating video ads that are engaging and entertaining enough for people to share. Read More

Posted in Marketing Yourself & Your Small Business, Speaker Articles Tagged , |

Does Your Image Match Your Professional Goals?

Anna AkbariMost of us would never send work emails that were full of sloppy mistakes. Yet many of us do the equivalent on a daily basis with our outward appearance. “The way you present yourself is part of how others filter and receive what you’re saying,” says Anna Akbari, a sociologist, image and innovation expert and author of Startup Your Life: Hustle and Hack Your Way to Happiness. “Someone who is projecting the wrong image can’t communicate effectively.”

In other words, clothes matter—as do shoes, jewelry and hair. And they matter as much for men as they do for women. “Having the right look signals that you know the rules and that you belong,” Akbari explains. “The only difference between men and women is that it’s a lot easier for men to get it right. They don’t have hemlines, cleavage, heel height and everything else to consider.”

To help you put your best foot forward, Akbari offers three simple steps that can vastly improve your image: Read More

Posted in Job Advancement, Marketing Yourself & Your Small Business, Speaker Articles Tagged , |