April Schneider

APRIL SCHNEIDER has worked in or around consumer banking products for the past twenty years. Currently she serves as the product executive responsible for deposits and Merrill Edge product and pricing with Bank of America.  In this role, she’s responsible for end-to-end product development, product and portfolio management, rate and fee setting, offers, customer experience and marketing and sales channel integration. Previously, Schneider led mortgage and home equity products, pricing and portfolio management, where she was responsible for strategy, tactics, and revenue management.  She’s also held roles in capital markets and secondary marketing, where her responsibilities included mortgage backed securities trading, pricing, loan and portfolio valuation, selling loans and investor relations. Schneider earned a BS in economics from Hiram College in Ohio, and an MS in economics from the University of South Carolina. She currently leads the advisory board for BAI Research, is on Bank of America’s Women’s Leadership Council, and is co-sponsor of the Charlotte chapter of the Inter-Generational Network (IGEN). @bankofamerica