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Jennifer A. Shockley

2018 Speaker

JENNIFER A. SHOCKLEY is senior vice president, director of marketing and creative services with Beneficial Bank. In this role, she plays an instrumental role in developing and executing marketing strategies and plans with a focused, forward-thinking approach.  She oversees advertising, marketing and analytics, digital and field marketing, and of great personal significance the bank’s corporate giving programs that impact many Philadelphians. In nearly four years with Beneficial, Shockley has become passionate about the growth of the brand. She has overseen advertising and marketing campaigns that helped increase Beneficial’s brand awareness.  She has led a passion project focused on scaling and enriching the bank’s financial literacy platform. She has also been part of the leadership team advancing digital initiatives, which include a new website and significant upgrades to the online and mobile banking platform for business customers. Prior to joining Beneficial, Shockley was part of the leadership team at Metrocorp Publishing. She began her career in Manhattan, working for the highly regarded Condé Nast Publications. Shockley earned a BA in mass communications and media studies from The University of Delaware.  She resides in Wynnewood, Pennsylvania with her husband, Rob and two sons, Cole and William. @beneficialbank