Contagious: How Products, Behaviors and Ideas Catch On (W)

Have you wondered why certain stories get shared, e-mails get forwarded, or videos go viral? Jonah Berger has spent the last decade answering these questions. Attend this interactive session and learn about the six basic principles that drive ideas to become contagious from consumer products and policy initiatives to workplace rumors and YouTube videos. Whether you are in a corporate setting and driving a new product line, an entrepreneur launching … [ more ]

Leadership in a Multigenerational Workplace: How to Leverage Your Employees for Maximum Impact

For the first time in history, four generations are sharing the workplace — and sometimes it feels like they are living in four different worlds. Being able to successfully lead the traditional traditionalists, the still-booming boomers, the xtra-independent Gen-X-ers and the tech-or-die Gen-Ys is complicated, but it is critical to the success of your team and your organization. This interactive discussion will bring together a diverse mix of leaders and professionals to share … [ more ]

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