Contagious: How Products, Behaviors and Ideas Catch On (W)
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Have you wondered why certain stories get shared, e-mails get forwarded, or videos go viral? Jonah Berger has spent the last decade answering these questions. Attend this interactive session and learn about the six basic principles that drive ideas to become contagious from consumer products and policy initiatives to workplace rumors and YouTube videos. Whether you are in a corporate setting and driving a new product line, an entrepreneur launching a new business or simply trying to sell an idea internally at your organization to improve a process, this session will show you how to leverage the principles to craft contagious messaging that sells and make your product or idea catch on.
Speaker: Jonah Berger, professor, Wharton School, University of Pennsylvania and author, Contagious: How Products, Behaviors, and Ideas Catch On
Host: Stephanie R. Raymond, VP, transmission and substations, PPL Electric Utilities