Take the Lead—With Twitter

Twitter is a powerful tool when you know how to use it, says social media marketing expert Lena West, founder of InfluenceExpansion. To get her top seven tweet-tips, keep reading.

Get Your Brand Straight!

“Have the courage to say what’s on your heart, because I guarantee it’s on the heart of other people.” -Lena West In this 30-minute “Get Your Brand Straight” podcast, social media expert Lena West explains how to maximize social media to make sure your message is part of your messaging. Click the link below to listen. http://media.blubrry.com/paconferenceforwomen/p/cdn.conferencesforwomen.org/2014/lena_west_teleclass_1.mp3Podcast: Play in new window | Download (Duration: 29:42 — 20.4MB)Subscribe: Google Podcasts | … [ more ]

Free Teleclass with Lena West: Get Your Brand Straight

Join us Feb. 18 for a free teleclass with Lena West, the leading expert on how women entrepreneurs can monetize social media. Get Your Brand Straight: How to Maximize Social Media to Make Sure Your Message Is Part of Your Messaging Tuesday, Feb. 18 from 1:00 pm to 1:30 pm EST REGISTER HERE

Using Social Media to Change, Reinvent & Flip the Script

by Lena West Sometimes it’s hard to make big shifts in our businesses – even though those same changes may be well overdue and very, very necessary. Change is not always easy. We may be worried that people will not appreciate the changes we’re going to make or accept the direction we’re going to take. Whatever the scenario, it can help to be able to dip your toe in the … [ more ]

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