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Strategies to Build a Compelling Brand and Attract More Business

Experts from some of the world’s top companies will share their strategies for branding success. How do you communicate your brand’s value in an ever-changing market? Which tools are right for you and which ones should you avoid? How can you use social media to propel your brand? Whether you are launching a new business or branding products and services for a Fortune 500 company, this session will help you build a compelling brand and attract more business.

Panelists: Karen Korellis Reuther , partner, Cast Collective and former creative director, Nike @KKREUTHER
D’Arcy F. Rudnay , chief communications officer, Comcast Corporation @COMCAST

Moderator: Tina Wells , CEO and founder, Buzz Marketing Group @TINACWELLS
Host: Joanne Ryder , EVP, director of brand and strategy, Beneficial Bank @BENEFICIALBANK