Experts from some of the world’s top companies will share their strategies for branding success. How do you communicate your brand’s value in an ever-changing market? Which tools are right for you and which ones should you avoid? How can you use social media to propel your brand? Whether you are launching a new business or branding products and services for a Fortune 500 company, this session will help you build a compelling brand and attract more business.
Panelists: Karen Korellis Reuther , partner, Cast Collective and former creative director, Nike @KKREUTHER
D’Arcy F. Rudnay , chief communications officer, Comcast Corporation @COMCAST
Moderator: Tina Wells , CEO and founder, Buzz Marketing Group @TINACWELLS
Host: Joanne Ryder , EVP, director of brand and strategy, Beneficial Bank @BENEFICIALBANK