Skip to Main Content

Qurate Retail Group: A Champion for Female Entrepreneurship and Empowerment

This past year has been an exciting time for the newly formed Qurate Retail Group. Bringing together seven world-class brands to deliver an unparalleled shopping experience is quite the milestone. As the third largest ecommerce player in North America, we have truly created a unique space in retail, media and social.

Qurate Retail Group, which includes QVC, HSN, zulily, Ballard Designs, Frontgate, Garnet Hill and Grandin Road, is a champion for female entrepreneurship and empowerment. By creating and enabling professional experiences and relationships where women can thrive, our inspiring female entrepreneurs have helped evolve the Qurate Retail Group shopping platforms and our customers’ experiences. The following entrepreneurs represent women who not only dream but dare to live their dreams. These are their stories.

Jamie Kern Lima
Co-Founder and CEO, IT Cosmetics
Prior to launching IT Cosmetics, Jamie was an award-winning TV news anchor who could never find products that truly addressed her beauty challenges. She felt that there must be other women out there like her! And that’s when IT Cosmetics was born. Two years after launching the brand, Jamie went on air at QVC with the Bye Bye Under Eye™ Concealer, and within 10 minutes, it sold out completely. Today IT is one of QVC’s top-selling makeup lines.

Jamie is on a personal mission to inspire and empower women to believe all things are possible, to change the conversation of what is beautiful, to create extraordinary products and to make the world more beautiful through giving back in a big way. 

Marla Ginsburg
Founder, MarlaWynne Collection
The MarlaWynne Collection was born after Marla left the television industry, following a successful career as a producer. During her nearly two decades working in Hollywood, Marla identified a white space in the fashion world: trendy apparel for women over 40 and sizes for real women. She set out to design casual, comfortable, elegant and age-appropriate lifestyle clothing in flexible mix-and-match designs that went everywhere her busy life took her.

Today, over half of the brand’s current styles on are customer picks. Marla is celebrating her 10th anniversary on HSN in the spring and her clothing line is positioned to be among the top five largest apparel brands by the end of 2019.

Iris Shamus
Founder and CEO, AllerMates
Realizing that there was no clear way to help easily communicate her son’s health concerns, Iris Shamus created AllerMates as a way to educate and alert others about a child’s allergy or health concern. Available on zulily, AllerMates is now a growing line of fun alert wristbands, colorful medicine cases, lunch bags and more, to help bring awareness. Iris believes the business of safeguarding families is endless and continues to look for innovative ways to expand.

Visit Qurate Retail Group’s booth for an immersive brand experience! Take a moment to visit us at this year’s PA Conference for Women. Stop by and explore top brands and product discoveries founded by female entrepreneurs.

Sponsored by

pa-newsletter-icon  Read more from the September 2018 newsletter