Podcast: Optimize Brand You—and Boost Your Career

In the new workplace, a strong personal brand is key to a successful career. In this 30-minute talk, Aliza Licht, author of Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media, discusses the importance of brand and how to communicate and build yours—whether you’re just starting out or mid-career. Click Play or read the full transcript below.

Called one of “America’s Next Top Mentors” by the New York Times, the fashion PR executive delivers the guidance you need for the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.

Aliza Licht is the author of Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. She is a fashion PR executive and Twitter phenom, DKNY PR GIRL®. Featured on the front page of the New York Times style section as one of “America’s Next Top Mentors,” dubbed the “Reigning Queen of Social Media” by Women’s Wear Daily and called one of “Six Women Who Rule the Fashion World” by TIME Style & Design, she is a TEDx speaker and five-time Fashion 2.0 award winner for DKNY PR GIRL.