Navigating the Brave New World of Media: Strategies for getting your message out through traditional and New media
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Speaker: Loraine Ballard Morrill, news and community affairs director, Clear Channel Radio
News veteran Loraine Ballard Morrill will share tips and suggestions for getting the attention of overworked and overwhelmed media professionals. Whether you are in the for-profit world trying to maximize exposure, an entrepreneur trying to secure press or spearheading a cause in the non-profit arena, this session will offer something for everyone. Attendees will learn specific dos and don’ts and explore how new mediums in the digital space (i.e., Twitter, Linked In, Facebook, email) are changing the way media is covered and how you can be heard.