Lisa Marie Walls

2013 Speaker

Lisa Marie Walls is vice president, digital strategist for Tierney. She sits at the center of Tierney’s digital projects and initiatives. Her experience with community management, social network marketing and social engagement tactics have led to deeper, more robust programs for Tierney’s clients. She utilizes social listening tools to evaluate conversations and sentiment to make informed decisions about campaign optimizations and enhancements. Walls’ ideas, insight and leadership have helped powerful brands like TD Bank, Shire, Bayer Environmental Science, Vynamic, PECO, Independence Blue Cross, Kings Food Markets and Diversified Search come alive in the digital space. Prior to joining the Tierney team, Walls was the director of online communications at McPherson Associates, responsible for all online and digital campaigns at the agency. While there she put her expertise to work for some of the largest nonprofit brands in the nation; you can see her digital thumbprint on campaigns for PBS, “Sesame Workshop,” Breastcancer.org, Big Brothers, Big Sisters and The New York Public Library. Walls earned an M.A. from Villanova University, a B.A. from University of Delaware. @HelloTierney

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