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Lida Citroën

2019 Speaker

LIDA CITROËN is an award-winning international reputation management and personal branding expert who designs and enhances the identities of executives, entrepreneurs, and professionals globally. As CEO of LIDA360, LLC, she is sought out for her knowledge of in person and online reputation development, executive influence, leadership and career strategy. A popular TEDx and keynote speaker, and instructor on LinkedIn Learning, she’s been quoted and featured in MSNBC, Fortune magazine, Inc. magazine,, Harvard Business ReviewKiplinger’s Personal Finance, and US News & World Report. Citroën is the author of Reputation 360: Creating Power through Personal Branding, which serves global professionals seeking to level-up their reputation and influence. Her book, Your Next Mission: A Personal Branding Guide for the Military-to-Civilian Transition, reflects her passion and expertise in personal branding for military veterans, military spouses, and the companies who seek to hire them. @lida360