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Betsy McLarney

2015 Speaker

BETSY J. McLARNEY is CEO, business development and sales manager at EMC Outdoor. EMC Outdoor is an outdoor media placement agency with planning and buying expertise in every type of out of home media available, from traditional, non-traditional, lifestyle, to event and experiential platforms. EMC Outdoor executes and manages campaigns nationally and worldwide. McLarney is passionate about maximizing her clients’ opportunities to intersect, connect with and drive consumer behavior in today’s hectic and noisy marketplace. With 17 years of out-of-home experience, McLarney has planned, managed and executed many fully integrated out of home (OOH) advertising campaigns throughout North America and worldwide. Clients and advertisers have included Nationwide Insurance, Lands’ End, Ford, Novartis, Cisco Systems, Lacoste, TM Advertising, J. Walter Thompson and many others. @emcoutdoor