ALICIA SUNDBERG is the president of the broker dealer digital brokerage services that is in market with their first application, Plynk. The app designed to simplify investing while increasing investors’ financial knowledge. In her role, Sundberg leads a team of individuals who are passionate about investing, technology, and how both together can be used to positively change lives. At Plynk, Sundberg inspires a group of visionaries creating a refreshingly easy, digital gateway to investing for those at the beginning of their investment journey. Prior to her current role, Sundberg spent 25 years at Fidelity Investments, where she worked her way to serving as executive vice president. There she focused relentlessly on the customer experience, building strong teams, and solving complex problems with innovative technological solutions. Previously, Sundberg was controller at Bank Leumi, followed by a position as assistant vice president of Citi.