2015 Agenda

Agenda at a Glance

Speakers are being confirmed daily. Please check back here and be sure to sign up for our newsletter for new speaker and session announcements!

Our agenda at a glance, below, gives you a general overview of what you’ll experience in one incredible day.

7:30 – 8:30 am: Registration

8:30 – 9:45 am: Morning Keynote Session

9:45 – 10:15 am: Book Signings
10:00 – 11:00 am: Seminar Session I
11:00 – 11:30 am: Book Signings
11:30 am – 12:30 pm: Seminar Session II
12:30 – 1:00 pm: Local Leader Meet-Ups;Book Signings

1:00 – 2:45 pm: Keynote Luncheon

2:45 – 3:30 pm: Book Signings
3:00 – 4:00 pm: Local Leader Meet-Ups; Encore Workshops & Expert Exchange Sessions
3:00 – 4:40 pm: Social Media Roundtables; Small Business Roundtables
4:00 – 4:30 pm: Book Signings

5:00 pm: Conference Closes

Open All Day: Exhibit Hall; Career Pavilion


W = Workshop
Interactive sessions that include exercises, role plays and other activities which offer practical advice

POE = Panel of Experts
Led by a thought leader in the space, these sessions will offer a brief “state of the climate” followed by a sharing of best practices and lessons learned from experts in the trenches

LP = Life Perspective
These sessions offer a mix of advice and inspiration by sharing real life stories to offer a perspective on managing life experiences.

Track

 

Session 1

10:00 am – 11:00 am

Session 2

11:30 am – 12:30 pm

Track

Leadership
Designed for a seasoned or aspiring leader looking to climb the ladder and shatter the glass ceiling
Session 1

10:00 am – 11:00 am

The Courage to Innovate: Unlocking the Skills for Fresh Thinking (POE)

We are being asked every day to become more “entrepreneurial” in how we shape our organizations, businesses, teams and products. Whether you are from a small organization seeking that competitive edge, a large and cumbersome organization looking for a better way to do business or an entrepreneur embarking on a new venture … it takes courage … courage to lead … courage to risk … and most importantly, courage to innovate. Your survival depends on your ability to make fresh thinking happen on a daily basis in every nook and cranny of your workplace. Leadership expert Cindy Solomon will explore the barriers that hold businesses back and the six secrets/skills for courageous innovation. This provocative session will feature a mix entrepreneurs and corporate leaders to share their best practices and lessons learned for innovating within their organizations, product offerings, teams and their own careers. Participants will leave with a renewed spirit of innovation and understand the skills required to work differently and more effectively and become the ultimate innovators.

Thought Leader: Cindy Solomon, speaker, thought leader and author, Creating a Culture of Courage

Panelists:

  1. Andrea Hoffman, founder, Culture Shift Labs and author, Refraggle: How and Why Diverse Teams Achieve Breakthrough Innovation
  2. Emily Lightfoot, SVP, health systems, AmerisourceBergen
  3. Jami McKeon, chair, Morgan Lewis

Host: Julie Haskell, managing director, global inclusion and diversity, State Street Corporation

Session 2

11:30 am – 12:30 pm

Pioneering Pay Equity: Strategies to Bridge the Gap, Own Your Value and Negotiate Your Worth (POE)

When women are empowered to lead and given the tools and support to do so, they make choices that change history. Why is it then that women are not compensated to reflect our power? Why is it that even in today’s age, U.S. women make 77 cents for every dollar a man takes home on average? In this interactive session, leaders and negotiations experts will share how we can lead the charge to help women achieve pay equity. Attendees will hear a conversation with senior executives from leading area companies who are taking concrete and public steps to address these issues and also share tools to help you become a powerful and confident asker. By sharing today’s most successful negotiation strategies, attendees will learn how to monetize your strengths and potential and own your value – not only in your paycheck but by the position you hold.

Thought Leader: Sheila Heen, faculty, Harvard Law School and co-author, Thanks for the Feedback and Difficult Conversations

Panelists:

  1. Pinar Kip, senior vice president and head of strategic enterprise business solutions, State Street Corporation
  2. Stephanie Penner, partner, Mercer
  3. Elizabeth Thornton, author, The Objective Leader: How to Leverage the Power of Seeing Things As They Are

Host: Angela Moultrie, region president, Santander Bank

Track

Career Advancement
Designed for the mid/senior level professional with significant experience looking for advice around professional skills and job advancement
Session 1

10:00 am – 11:00 am

Understanding the Science and Art of Receiving Feedback to Negotiate What Matters Most (W)

We get feedback every day of our lives, from friends and family, colleagues, customers, and bosses, teachers, doctors and strangers. We’re assessed, coached, and criticized about our performance, personalities and appearance. And even though we know that feedback is essential for professional development and healthy relationships—why do we dread it and often dismiss it?  In this interactive workshop, negotiations expert Sheila Heen, will explore the importance of receiving feedback and will offer a simple framework and powerful tools to help you take on life’s blizzard of offhand comments, annual evaluations and unsolicited advice with curiosity and grace. Attendees will:

  • Develop the ability to accept and utilize the input of others constructively;
  • Learn how to give feedback more effectively by understanding how to receive feedback better; and
  • Shift negative feedback and difficult conversations into impactful negotiations for getting what you want most professionally and personally!

Speaker: Sheila Heen, faculty, Harvard Law School and co-author, Thanks for the Feedback and Difficult Conversations

Host: Pam Cyr, EVP and chief retail banking officer, Beneficial Bank

Session 2

11:30 am – 12:30 pm

No Risk, No Reward: Taking the Risk to Do What You Want With Your Career (POE)

Ever wanted to take that big chance? The huge jump between what you feel you should do and what you deep down really want to do can be overwhelming. This panel will help you navigate your fears and learn to take chances in your career that may or may not work out, but will always help you grow.

Thought Leader: Anne Kreamer, author, Risk/Reward

Panelists:

  1. Kristine Freind, U.S. oncology talent acquisition project leader, AstraZeneca
  2. Carol Lee Mitchell, VP & senior business leader, US markets, Mastercard
  3. Gregg Renfrew, founder & CEO, Beautycounter

Host: Christine Martin,vice president, government relations, PPL Corporation

Track

Emerging Professionals
Designed for Millennials and newer professionals entering or re-entering the workforce
Session 1

10:00 am – 11:00 am

The Skills You Need to Build Your Career (POE)

What are the skills you wont see on a job description, but are essential to your success? Most of these skills are not going to be learned in a classroom, but are integral to career growth. Figuring these out will also help you identify where you can apply your current skills or supplement your education to prepare for future opportunities.

Thought Leader: Aliza Licht, author, Leave Your Mark and formerly known as DKNY PR GIRL

Panelists:

  1. Julie Christoph, SVP and director of education and development, Beneficial Bank
  2. Sara Manzano-Diaz, Regional Administrator, Mid-Atlantic GSA and former Director, Women’s Bureau, U.S. Department of Labor
  3. Mary Mawritz, Ph.D., assistant professor, Drexel University’s LeBow College of Business
  4. Beth Rubino, EVP, human resources, QVC
Session 2

11:30 am – 12:30 pm

Working Simply: Embracing the Power of Your Personal Productivity Style

Carson Tate says our brains often don’t work the way the experts assume. In this session you will discover your individual productivity style through exploration of the four major styles – Prioritizer, Planner, Arranger and Visualizer. She will offer invaluable tactics for leveraging your personal style instead of fighting it which makes it much easier to manage your attention span, get more done, tame your inbox, set and reach goals and much more. She will also share how understanding the different styles can improve workplace relationships with bosses, colleagues, and employees.

Speaker: Carson Tate, nationally renowned expert on workplace productivity

Host: Nydia Han, consumer reporter and co-anchor of Action News Sunday mornings, 6abc WPVI

Track

Transitions
Offering expertise for maneuvering career and life transitions
Session 1

10:00 am – 11:00 am

Reviving Your Career: Actionable Steps to Achieve a Professional Renaissance (POE)

Whether you have stepped off the path you hoped to be on or are returning having temporarily stepped out of the workplace, this session will look at what you can do to avoid or overcome a plateau, revive your trajectory and find ways to follow your passion. Even star performers feel stuck at some point in their careers as promotions don’t come as easy as they used to. No matter where you are, you will learn to identify your personal and professional gaps and walk away with actionable advice from career expert Kerry Hannon, corporate professionals and a team of panelists who have spent their careers focused on this topic. They will share stories of real women who have experienced and overcome barriers, bias and obstacles and who have ultimately revived their careers and achieved a professional renaissance.

Thought Leader: Kerry Hannon, best-selling author, career, retirement and personal finance expert

Panelists:

  1. Patrice D’Eramo
, VP, Americas field marketing organization, Cisco
  2. Leslye Louie, former national director, Encore Fellowships Network
  3. Wendy Wallbridge, author, Spiraling Upward: The 5 Co-Creative Powers for Women on the Rise

Host: Dr. Lori Gavrin, scientific director, maternal and neonatal health unit, R&D GlaxoSmithKline

Session 2

11:30 am – 12:30 pm

Branding & Perception: How to Maximize How You are Perceived by Others (POE)

How people perceive you is essential to success. And with the onslaught of social media and 24/7 business, the opportunities to mold that perception is constant. This panel of experts will to teach you how to create your unique and impactful brand and then market it appropriately. Attendees will learn how to shape this perception around your already-formed personality. And once formed, how do you leverage your unique personality quirks to be desired, impactful and successful?

Thought Leader: Dorie Clark, author, Reinventing You: Define Your Brand, Imagine Your Future

Panelists:

  1. Meredith Fineman, founder, Finepoint
  2. Kate Hermans, VP and worldwide brand general manager, immunology and HCV, Bristol Myers Squibb
  3. Aliza Licht, author, Leave Your Mark, and formerly known as DKNY PR GIRL
  4. Tracey Santilli, EVP, director of public relations & social media, Tierney

Host: Kiera Smalls, co-founder, City Fit Girls and community relations manager, Indiego

Track

Health & Wellness
Offering strategies for managing and improving your physical, mental and emotional well being
Session 1

10:00 am – 11:00 am

Aging Well: How to Thrive and Not Just Survive (W)

Why do we wait until it’s too late before we focus on how to age well? Aging is inevitable and rather than push back with some of the superficial strategies we receive pressure on from our youth-obsessed society, we should be embracing the inevitable process of aging and learning how to do it well. No matter your age, creating a path to vitality will help you incorporate connection, playfulness, flexibility, grace, tenacity, resiliency, curiosity, learning, and laughter into your life. With her trademark humor and practical wisdom, Loretta LaRoche will share practical advice and lifestyle skills for how to live a long, healthy, juicy life.

Speaker: Loretta LaRoche, stress expert and author

Host: Nilda Ruiz, president and CEO, Asociacion Puertorriquenos En Marcha, Inc.

Session 2

11:30 am – 12:30 pm

Optimize Your Stress and Improve your Overall Well-Being (POE)

There’s no getting around it – in our 24/7 world, stress is something that all of us live with daily. But, how we perceive and respond to stress varies and it’s this reaction that affects our physical and emotional health. Experts will share their tools and insights for how to manage stress, enhance resiliency and access innate well-being through nutrition, self-compassion, mindfulness and preventative self-care. Prepare to leave with renewed clarity and fresh resources to help you live a better and more balanced life.

Thought Leader: Loretta LaRoche, stress expert and author

Panelists:

  1. Jan Bruce, author, meQuilibrium: 14 Days to Cooler, Calmer and Happier
  2. Dr. Lynn Alison Bornfriend, psychiatrist, CTCA, Eastern Regional Medical Center
  3. Vanessa Loder, co-founder & CEO, Mindfulness Based Achievement

Host: Dr. Afaf Ibrahim Meleisprofessor of nursing and sociology, University of Pennsylvania School of Nursing

Track

Personal Development
Offering advice to help you enhance your life, grow and create more positive personal experiences outside of the workplace
Session 1

10:00 am – 11:00 am

Picture Your Prosperity: Smart Money Moves to Turn Your Vision into Reality (W)

If someone asked you to describe prosperity and security, what would you see in your mind’s eye? When it comes to financial planning, it’s easy to jump right into the minutiae of investments, skipping over the deeper questions of what you really want from your money, both now and in the future. But in this session, Ellen Rogin and Lisa Kueng will do the opposite. They want to help you figure out exactly what you need and want. Only then can you make the smart money decisions that can help turn your vision into reality. Get ready to feel more excited than ever about your money, and about all the good things it can bring.

Speakers: Ellen Rogin & Lisa Kueng, co-authors, Picture Your Prosperity: Reframing Your Money To Create The Life You Want

Host: Dr. Michelle Dawson, founder and president, Catalyst Enterprises International 

Session 2

11:30 am – 12:30 pm

How to Find your Life Balance Groove (W)

Creating a less stressful and more balanced life is something many women are working to achieve. But, the concept of “balance” means something different to everyone and there is no right answer. Enter Christine Carter, a happiness expert at UC Berkeley, who will offer advice on how to stop multitasking, prioritize and gain efficiency in your day.

Speaker: Christine Carter, author, The Sweet Spot: How to Find Your Groove at Home and Work

Host: Sue Chevins, principal, advisory services, Ernst & Young

Track

Personal Development
Offering advice to help you enhance your life, grow and create more positive personal experiences outside of the workplace
Session 1

10:00 am – 11:00 am

What it Takes: The Ten Steps to Success (LP)

Whether you have a personal or a professional goal you have been trying to attain, Gloria Mayfield Banks can help you get there. She has consistently beaten the odds to achieve phenomenal success in her life and business. Using her first-hand experiences, Gloria will share the 10 specific steps for making a quantum leap at life and at work. With a mix of inspiration and practical advice, this session will help you shift your thinking to finally get the results you have been working towards.

Speaker: Dr. Gloria Mayfield Banks, entrepreneur, author and founding partner, Charisma Factor, Inc.

Host: Sarah Lenhard, EVP, director of account management & strategy, Tierney

Session 2

11:30 am – 12:30 pm

What it Takes: The Ten Steps to Success (LP - ENCORE)

Whether you have a personal or a professional goal you have been trying to attain, Gloria Mayfield Banks can help you get there. She has consistently beaten the odds to achieve phenomenal success in her life and business. Using her first-hand experiences, Gloria will share the 10 specific steps for making a quantum leap at life and at work. With a mix of inspiration and practical advice, this session will help you shift your thinking to finally get the results you have been working towards.

Speaker: Dr. Gloria Mayfield Banks, entrepreneur, author and founding partner, Charisma Factor, Inc.

Host: Elissa Bloom, executive director, Philadelphia Fashion Incubator

Track

Personal Development
Offering advice to help you enhance your life, grow and create more positive personal experiences outside of the workplace
Session 1

10:00 am – 11:00 am

Objective Leader: How to Leverage the Power of Seeing Things As They Are

We are all subjective—it’s human nature. We overreact to situations; we judge people too quickly and unfairly; we take something personally when it was not really meant that way. As a result, we lose relationships, reputation, money, and peace of mind. And in our ever-more-complex world, leaders must make decisions faster and with more conflicting information; widespread insecurity makes people territorial and risk-averse; and the consequences of every action are played out on a disproportionately large stage.  To succeed, we must consciously seek to increase our objectivity—seeing and accepting things as they are without projecting our mental models, fears, background, and personal experiences onto them In this session, Elizabeth Thornton will share her research and offer proven strategies for identifying limiting and unproductive ways of thinking and creating powerful new mental models that ensure continued success.

Speaker: Elizabeth Thornton, author, The Objective Leader: How to Leverage the Power of Seeing Things As They Are

Host: Alison Young, managing director, leadership & civic engagement, Drexel University’s LeBow College of Business

Session 2

11:30 am – 12:30 pm

What’s Next? Strategies for Maximizing the Second Half of Life (W)

As Americans live longer and healthier lives, the desire to work longer and foster better relationships—for the income, the mental engagement, or the chance to give back—has grown. New York Times columnist and job/retirement expert Kerry Hannon will share her insights into some of the tough questions and choices that come with age. Using inspiring real-life profiles, she will not only offer practical advice for starting your next act, but will help you explore:

  • If you should stay in your current job or if it’s time to pursue something new;
  • Whether you’re ready for retirement and what your financial and day-to-day life plan should look like;
  • How your next career or move will work with your spending habits and family situation;
  • Strategies to create your transition network professionally or personally and
  • How to find a mentor to guide you along your new path

Whether you’re fantasizing about a new path or ready to pursue it, this session will provide you with the roadmap for long-term success. 

Speaker: Kerry Hannon, best-selling author & career, retirement and personal finance expert

Moderator: Rachel Braun Scherl, strategic growth expert and entrepreneur

Track

Personal Development
Offering advice to help you enhance your life, grow and create more positive personal experiences outside of the workplace
Session 1

10:00 am – 11:00 am

Better than Before: Mastering Our Habits (LP)

Do you have a good habit you would like to foster or a bad habit you would like to get rid of? The Happiness Project best-selling author Gretchen Rubin will show how we can learn to modify our behaviors so that we automatically do the things that don’t come naturally to us, but we want to incorporate into our lives.

Speaker: Gretchen Rubin, author, Better Than Before: Mastering Our Habits

Host: Loraine Ballard Morrill, director of news & community affairs, IHeartMedia Philadelphia

Session 2

11:30 am – 12:30 pm

Better than Before: Mastering our Habits (LP - ENCORE)

Do you have a good habit you would like to foster or a bad habit you would like to get rid of? The Happiness Project best-selling author Gretchen Rubin will show how we can learn to modify our behaviors so that we automatically do the things that don’t come naturally to us, but we want to incorporate into our lives.

Speaker: Gretchen Rubin, author, Better Than Before: Mastering Our Habits

Host: Suzanne Quigley, community affairs director, QVC

Track

Young Women's Program
Designed for high school junior and senior girls
Session 1

10:00 am – 11:00 am

I AM THAT GIRL: Empowering Your Everyday Life (W)

Every day, we are bombarded with messages that lead us to question who we are. Meet Emily Greener, founder of I AM THAT GIRL, which advises young women to be the best version of each of us. In this inspirational and interactive session, attendees will learn how to collaborate instead of compete and contribute as much as they consume, so they can better navigate the world.

Speaker: Emily Greener, founder, I AM THAT GIRL

Host: Colleen Kelly Howard, executive director, Girls on the Run Philadelphia 

Session 2

11:30 am – 12:30 pm

Brave Girls: Strategies for Strength (POE)

The world is waiting for the next generation of strong women who will positively influence and shape our world. How do you become one of those women? And how do you gain the confidence in your abilities to create change? Stacey Radin, author of Brave Girls, will share her research into the skills needed to and the recognizable patterns of a powerful leader. She will then lead a discussion with powerful women who will share their stories of success and failure on their roads to becoming brave women.

Thought Leader: Dr. Stacey Radin, psychologist, founder, Unleashed and author, Brave Girls

Panelists:

  1. Marquesha Babers, poet, That Girl 
  2. Megan Grassell, founder, Yellowberry

SESSION 3: Encores, Workshops & Expert Exchanges

3:00 pm - 4:00 pm

Understanding the Science and Art of Receiving Feedback to Negotiate What Matters Most (W - ENCORE)

We get feedback every day of our lives, from friends and family, colleagues, customers, and bosses, teachers, doctors and strangers. We’re assessed, coached, and criticized about our performance, personalities and appearance. And even though we know that feedback is essential for professional development and healthy relationships—why do we dread it and often dismiss it?  In this interactive workshop, negotiations expert Sheila Heen, will explore the importance of receiving feedback and will offer a simple framework and powerful tools to help you take on life’s blizzard of offhand comments, annual evaluations and unsolicited advice with curiosity and grace. Attendees will:

▪Develop the ability to accept and utilize the input of others constructively;
▪Learn how to give feedback more effectively by understanding how to receive feedback better; and
▪Shift negative feedback and difficult conversations into impactful negotiations for getting what you want most professionally and personally!

Speaker: Sheila Heen, faculty, Harvard Law School and co-author, Thanks for the Feedback and Difficult Conversations

Spiraling Upward: The 5 Co-Creative Powers for Women on the Rise

The linear, heads-down, forward-at-all-cost approach to success that has been forged by men doesn’t work for many women. But until now there hasn’t been another choice. Wendy Wallbirdge’s approach to success offers a cogent, step-by-step roadmap for professional women to unlock their power and achieve success on their own terms. The “Spiral Up” method teaches women to cultivate the five co-creative powers of energy, thoughts, feelings, speech, and action—the fundamentals of self-creation—in order to redefine success and re-author their lives. Get ready to rise up and express your creativity, authenticity, voice and power to effect the changes you want!

Speaker: Wendy Wallbridge, author, Spiraling Upward: The 5 Co-Creative Powers for Women on the Rise

Maximizing Your Career in a Virtual Environment

Mobility has changed the way we interact and grow especially in the workplace.  In a world where everyone is always connected, how do you leverage technology to maximize your career?  How do you build out your online community?  How do you maintain work/life balance?  In this Expert Exchange, attendees will learn how to gain exposure, visibility, and succeed in a virtual workplace.  Speakers will share their experiences as they have watched the workplace evolve and the tools they used to transition to the global online work environment.

Moderator: Ehrika C. Gladden, vice president, enterprise infrastructure & solutions group, Cisco Systems 

Panelists: Brenda G. Dennis, senior director, worldwide sales, strategy and transformation, Cisco Systems @cisco; Patrice D’Eramo
,VP, Americas field marketing organization, Cisco; Diane Gongaware, senior director, U.S. public sector partner organization; Cisco; Seth Siegel, VP, Americas consulting services, Cisco

Mastering the Art of Endurance and Resiliency:
 Leadership Tips From Remarkable Women on the Front Line

Whether you work in business or politics, the rules are often the same. Attend this interactive session and hear from these women who will share leadership advice and insight gained from decades in their professions. Learn from their firsthand experiences how to get the needed edge, endurance and resilience to rise to the top. Don’t miss your chance to hear from these remarkable women!

Panelists: Jami McKeon, chair, Morgan Lewis; Grace Speights, office managing partner, Morgan Lewis D.C.

How to Achieve Mindfulness in Your Busy Life - 3:00 – 3:30 pm and 3:45 – 4:15 pm

(NOTE: THIS SESSION IS LIMITED TO 50 ATTENDEES AND WILL THEREFORE BE OFFERED TWICE)

This session is intended to provide you with introductory insight to mindfulness and practical application to your own busy lifestyle. Participants will be provided with strategies for how to live a more mindful life in both theory and practice, and will gain a new perspective on techniques to proactively manage stress.

Speaker: Tom German, senior wellness coach, Wellness Coaches USA

Making Your Goals a Reality and Then Paying It Forward to Inspire Others

How do you make your dream a successful reality? Attend this interactive session to hear from four remarkable women who will share career-long stories about their hard work and focus to meet their goals and the roadblocks and failures the popped up along the way. Learn more about how they seek out support from business partners and mentors who have a keen interest in advancing women in business, and how they are working to support other women as they pursue their goals and dreams. Don’t miss your chance to hear from the CEO of one of America’s largest outdoor media companies, a woman who went from full time homemaker to running a company in a male dominated industry, the most dominant African American McDonald’s franchisee in the Philly metro, and an inspiring leader of an organization that provides critical services to people with intellectual and developmental disabilities, autism and acquired brain injuries.

Moderator: Pam Cyr, EVP and chief retail banking officer, Beneficial Bank 

Panelists: Tanya Hill-Holliday, owner and president, Tanway Enterprises; Betsy McLarney, CEO, EMC Outdoor; Jane Mozitis, consultant to JEMCO Erectors; Toni Pergolin, president and CEO, Bancroft

Leading with Authenticity: Strategies for Success with Your Own Personal Style of Leadership

Do the accepted management styles within your organization tend to favor certain men or women and are not broad enough to accommodate a variety of styles? Women who aspire to leadership positions often are unsure if they should adopt certain management styles or embrace their own. In this session we will explore how to strike the right balance between your personal leadership style and the leadership style of your organization, without compromising your authenticity. A panel of senior women in high profile leadership roles will share how organizations that are open to welcoming a diversity of leadership styles can make it more inclusive for all and contribute to the organization’s overall success.

Moderator: Anne-Marie Sotire, VP, human resources for research & development, Bristol-Myers Squibb

Panelists: Dafni Bika, PhD. VP, global pharmaceutical manufacturing science & technology, Bristol-Myers Squibb; Rita Faucett, VP, cardiovascular sales, Bristol-Myers Squibb; Melissa Harris, executive director, worldwide medical, HCV, Bristol-Myers Squibb; Susan Sweeney, VP, CEO operations lead, Bristol-Myers Squibb

Women Making a Difference in the Board Room: Lessons from Executives

While recruitment of women directors inches up and women now comprise nearly 13 percent of board members, that’s only half the story. Equally important: How are boards leveraging the value of women on their boards? This discussion will shed light on the board experiences women seek, conditions that enable women to contribute as great directors and how boards stand to gain from their contributions. The speakers will share their lessons learned and offer their insights into the current Women on Boards report co-developed by PwC and Philadelphia’s Forum of Executive Women.

Panelists: Deanna Byrne, partner, PwC; Patti Connolly, vice chair of The Forum of Executive Women’s, Women in Executive Leadership and Governance Committee; Paula Loop, leader, PwC Center for Board Governance and Investor Resource Institute; Nance Dicciani, Board member at Halliburton, Praxair, LyondellBasell, and AgroFresh

Social Media Roundtables

3:00 pm - 4:40 pm

Led by an expert facilitator, roundtables offer an informal and intimate setting to share best practices around a focused and specific social media topic. Roundtables are discussion-based and will not feature a formal presentation. We encourage attendees to come with questions. Each roundtable will be offered a total of three times to allow attendees the opportunity to participate in multiple discussions on different topics.

Roundtables will take place at the following times:

3:00 pm – 3:30 pm;
3:35 pm – 4:05 pm;
4:10 pm – 4:40 pm

Roundtable 1: Become the Next YouTube Star

YouTube has over 1 billion users.  Regardless of age, you are more likely than not to use YouTube – ranging from 72% of millennials to 42% of babyboomers.  Yet only 9% of small businesses use YouTube, missing a great opportunity.  Join this intriguing session with one of YouTube’s biggest stars, and Philadelphia’s hometown hero, Rachel Levin, also known as RCLBeauty101, with nearly 4 million subscribers. Find out how to she got started, some tricks of the trade and how you can leverage this medium for your passion and audience.

Speaker: Rachel Levin, YouTube beauty guru and founder RCLBeauty101

Roundtable 2: The Insider’s Guide to Creating Your Digital Presence

Building a strong digital identity and brand requires developing smart goals and a strategic plan for expanding your platform and business outreach online to offline. This roundtable will focus on key principles and tactics required for creating, curating and maintaining a strong and sustainable digital presence online, in media and in person.   Join Aisha, of Blue State Digital, a company dedicated to mobilizing community and driving meaningful action for some of the world’s largest brands and leading nonprofits.  She will share expert tips to craft a realistic plan, taking into account audience/market, budget and available time.

Speaker: Aisha Satterwhite, ‏managing director, Washington DC Office, Blue State Digital

Roundtable 3: Breaking Through with Content: for Advanced Users

What is the best way to use content to expand your influence and grow your audience?  Which tools are most successful?  Have you thought about LinkedIn Pulse?  This interactive session, for those who already have a social media presence will address points to show you how to build trust, turn your followers into advocates and break through with your content in a way that reinforces your core objectives.

Speaker: Cecily Kellogg, founder and content strategy director, Double Good Media

Roundtable 4: Build Your Personal Brand with Social Media

Brands used to be just for businesses. Now the key to career longevity is creating new opportunities, embracing challenges and treating yourself as a brand – define your message and expertise, be social, build real relationships, and the elevation of your career will begin. This interactive roundtable discussion will explore the powerful ways in which social media networks can help establish your personal brand and expand your network. Together we will explore how to utilize Facebook, Twitter, Instagram and Blogs to build your brand.

Speaker: Tiffanie Stanard, founder and CEO, Prestige Concepts and We are MENT, co-host/producer for Radio One

Roundtable 5: Social Selling Strategies

In today’s Digital Age it is a requirement for any woman serious about growing her business to understand the power of selling through effective social media strategies. In this roundtable, Jasmine Sandler, a globally awarded social selling author, consultant and trainer will walk you through the necessary action steps to drive sales from online relationships. Jasmine is prepared to offer advice ranging from a high level overview on how to leverage social media and networks as ongoing lead generation tools to a deep dive on social selling tactics with digital content and LinkedIn. Join her to find out how you can optimize your online activities, converting directly into ongoing company revenues.

Speaker: Jasmine Sandler, awarded B2B social media strategist and CEO, Agent-cy Online Marketing

Roundtable 6: Successful Facebook Marketing

Facebook is a great way to connect with friends old and new, but it also can be utilized way beyond sharing posts about your kids and what you had for dinner. Facebook can be used as a powerful resource to market yourself and your business. Attend this interactive discussion to learn how to: join groups that fit with your likes and career; participate in conversations; create a group that fits the target audience you want to reach and valuable tips for searching for connections to market your skills and your business.

Speaker: Racheé Fagg, head of children’s services, Landsdowne Public Library, blogger & writer

Roundtable 7: Top Tweeting Tips for Newbies

Finding your voice and making it heard can be difficult on Twitter, which can easily become an endless stream of noise. This discussion will explore why and how Twitter is relevant for you and your business, and how you can stand out. We’ll also discuss how tools like lists and TweetDeck can help get you started and keep you on top of your Twitter game, as well as the power of the @[username].

Speaker: Rhonda Serkes, CEO, Serkes Marketing

Roundtable 8: A Crash Course in Social Media Basics

Social media has become a part of our everyday communication, for your business as well as your personal life.  Whether you are just establishing yourself or need a tune-up, this session will help you determine the best strategy and tactics for generating a stronger personal and professional profile.  For many, social media posts are filled with hesitation, concerns and uncertainty around what to say, why and where, particularly when it pertains to business. It shouldn’t feel forced or unnatural; it’s merely an extension of your persona and your life. Your social media profile should reflect and amplify your unique, authentic and individual self. Join this roundtable for an open and engaging conversation around how to best use social networks and social media to enhance your life—both professionally and personally.

Speaker: Jennifer Gardella, PhD. Your Social Media Consultant at JenniferGardella.com

Roundtable 9: The Secret to Connecting With Your Social Media Audience

In a world of information overload and shortening attention spans, how can you ensure that your brand’s social media content stands out and resonates with your audience?  Hear best practices and tips from digital strategist Katie Newport, and learn how to create relevant and authentic content that cuts through the clutter that inundates Twitter, Facebook, LinkedIn and Instagram.

Speaker: Katie Newport, deputy director, Social Media, Blue State Digital

Roundtable 10: Instagram: Creating a Powerful Story

There are over 300 million monthly active users on Instagram and 75 million people use the app every day. Find out the basics of this image based social network and learn how you can use it to connect and engage personally and professionally. Whether you are corporate, small business or a non-profit, you will leave inspired with ideas on how to propel your work forward. Be sure to bring your smartphone and be ready to dive in!

Speaker: Dresden Shumaker, writer and advocate, Babble.com and CreatingMotherhood blog

Roundtable 11: How to Maximize Your Blog’s Reach

Blogging gives you a platform to present your voice to the world. Attend this roundtable and learn how to find your voice, with tips from former radio/TV media turned blogger, Joey Forman.  Attendees will learn the basic tools you need to get started and learn how to build traffic and attract readers. Together you will explore techniques for maximizing your blog’s reach to help you build your business, charity or personal brand and spread the word.

Speaker: Joey Fortman, media personality, Real Mom Media, LLC

Small Business Roundtables

3:00 pm - 4:40 pm

Led by an expert facilitator, roundtables offer an informal and intimate setting to share best practices around a focused and specific topics within the small business and entrepreneurial space. Roundtables are discussion based and will not feature a formal presentation. We encourage attendees to come with questions. Each roundtable will be offered a total of three times to allow attendees the opportunity to participate in multiple discussions on different topics.

Roundtables will take place at the following times:

3:00 pm – 3:30 pm;
3:35 pm – 4:05 pm;
4:10 pm – 4:40 pm

Roundtable 1: 5 Super Simple SEO (Search Engine Optimization) Strategies

Getting more traffic from Google is something we all know we need to get a handle on but why do some people make it so hard? In this interactive roundtable discussion, we’ll explore Liz’s “Forever SEO” formula to implementing a simple SEO strategy that you won’t have to undo the next time Google decides to do an update. We’ll also discover the secret to developing an SEO strategy that’ll attract your ideal clients, not just a bunch of useless visits. No tech experience needed!

Speaker: Liz Lockard, SEO small business coach and author, Google Analytics

Roundtable 2: Social Entrepreneurism: Building a Business Model that Gives Back

The social entrepreneurism wave is causing lots of Gen X and Gen Y entrepreneurs to think about business in ways to give back to the greater community. Vanessa Garrison is pioneering an African American health movement, as cofounder of GirlTrek.  Hear about her journey and listen to her practical advice on how social movements are built and the ways in which we can inspire and support everyday people to be change-makers in their communities. To date, GirlTrek, with its award winning social media campaign, has mobilized over 35,000 women to reclaim their health, and the health of their families and neighborhoods, through a habit of daily walking.

Speaker: Vanessa Garrison, cofounder, GirlTrek

Roundtable 3: Building the Best Team

How do you ensure team success, regardless of whether your team is virtual, in an office or a set of loosely connected contractors?  What should you think about when pulling a team together?  Long considered an art, recent research suggests a new science of team building. Andrea Hoffman approaches team effectiveness from a unique angle, based on her extensive background in creating engagement strategies for the diverse elite, working with organizations like Carnegie Hall, BMW, Sony Electronics and JP Morgan Chase.  Join this roundtable, where Ms. Hoffman shares insights from her unique experience and research for her soon to be released book.  Learn why and how diverse teams will work for your business.

Speaker: Andrea Hoffman, author, RE-FRAGGLE: How & Why Diverse Teams Achieve Breakthrough Innovation and coauthor, Black is the New Green

Roundtable 4: Tips for a Top Website

With 95% of consumers turning to the internet to find local businesses, there’s no question that making a positive online impression gives small business owners the legitimacy they need. In this roundtable, Tracy, THE GO-TO website advisor in Philly will share the ins and outs of choosing a site host, deciding which technology to use to build your site, how to create a professional site design and maintain an online presence that properly represents your organization.

Speaker: Tracy Levesque, co-president, YIKES, Inc., web design and development

Roundtable 5: Taking Your Idea from Concept to Business Success

You’re talented, passionate and have developed an incredible product or service.  Now you need to take it to the customer.  How do you start? What do you think about?  Who do you need to connect with?  How do you get funders on board?  What does it take to have a successful kickstarter campaign and what then?  Learn how you can be successful and join Pia and Melissa as they offer answers to these questions and shares best practices and lessons learned from their new venture.

Speakers: Melissa Choi and Pia Panaligan, designers and founders, Senpai & Kohai clothing line

Roundtable 6: Charge What You Are Worth…Without Apology: Strategies to Stop Undervaluing, Undercharging and Overdelivering

The Center for Women’s Business Research reports that women own 10.6 million businesses in the United States, employ 19.1 million workers (that’s one in every seven employees) and their businesses account for $2.5 trillion in sales.  As exciting as these figures may be for aspiring entrepreneurs, it is also reported that barely 5% of women entrepreneurs exceed six figure revenues in their businesses. The challenge many women entrepreneurs face is undervaluing themselves and thereby underpricing their products or services.  During this roundtable, Michelle will share tips, tools and strategies to achieve this level of revenue multiple times over with the right message, market and mindset.

Speaker: Michelle Dawson, founder and president, Catalyst Enterprises International

Roundtable 7: Stand Out in Your Digital Bio

When used intelligently, social media allows us to connect with men and women around the world, thus creating the professional opportunities necessary for our dreams to be realized. However, many women admit to feeling overwhelmed by the rough-and-ready universe of social media, not to mention, by their own ambitions. This round-table will help participants chart a course to fulfill their professional aspirations, by owning their online professional presence. During this round-table, participants will receive, and immediately implement, strategic tools and tricks of the trade, in order to revitalize their professional potential on platforms such as Twitter, Facebook, LinkedIn and Google+. Participants should come with tablets or smartphones, and have set up even a basic profile on all mentioned platforms.

Speaker: Carlota Zimmerman, the Creativity Yenta™, social media expert*, Huffington Post blogger(*US News & World Report, 2014)

Roundtable 8: Successfully Scaling Your Business

Getting your business up and running is a big hurdle. Finding enough customers to take your business to the next level can be even harder. Learn practical advice and pitfalls to avoid for scaling your business, regardless of industry. Rachel brings her experience working on a range of businesses from new ventures through established corporations.  Attend this roundtable to learn practical advice for scaling your business and identifying the key next steps for achieving growth!

Speaker: Rachel Braun Scherl, Strategic Growth Expert, Business Builder, Entrepreneur and Vagipreneur

Roundtable 9: Answers to Critical Legal Questions: What Entrepreneurs, Small Businesses and Every Woman Needs to Know

When do I need a lawyer, and how can I find one I trust? How can I protect my great idea from copycats? Must I incorporate?  How can I defend myself against online critics? All these questions and more arise when you start your own business.  Meanwhile, as we juggle multiple priorities, life goes on, and with it, more questions, about aging parents, wills and even dating. Television legal analyst and attorney Lisa Green offers direct counsel.  She will empower you with what you need to know, but may have been afraid to ask.

Speaker: Lisa Green, author, On Your Case, A Comprehensive, Compassionate (and Only Slightly Bossy) Legal Guide for Every Stage of a Woman’s Life

Roundtable 10: Increase Your Cashflow – In Your Business and Your Life

As a successful business owner, you need to bring your idea to market, sell your product or service and still manage your finances. In this highly personalized setting, Lisa Mann will unlock the secrets to help you better monitor, manage and improve your personal or business cash flow. Learn how to bridge the periods when money comes in versus when it goes out. Determine the best ways for clients and customers to pay you and how you should pay your own debt. Discover tips for diversifying your investments, so that you are protected for the future yet have enough cash for today.

Speaker: Lisa Mann, senior vice president, business banking sales manager, PNC Bank. Recently named “Top Banker” by Philadelphia Smart CEO Magazine.

Local Leader Meet-Ups

Take advantage of this once in a lifetime opportunity to get one-on-one advice from some of Philadelphia’s leading women by asking a question about your career and community. Local Leaders will be available to meet in the exhibit hall within the community corner during designated networking breaks. You do not need to sign up in advance – first-come-first served and we have plenty of time to get your questions answered!

Check back for updates closer to the conference date.

 

12:30 PM – 1:00 PM

  1. Megan Grassell, founder, Yellowberry
  2. Rachel Levin, creator, RCLBeauty101
  3. Pia Panaligan, designers and founders, Senpai & Kohai
  4. Tiffanie Stanard, founder and CEO, Prestige Concepts
  5. Lisa Green, author, On Your Case, A Comprehensive, Compassionate (and Only Slightly Bossy) Legal Guide for Every Stage of a Woman’s Life

 

3:00 PM – 3:30 PM

  1. Elissa Bloom, executive director, Philadelphia Fashion Incubator
  2. Sara Manzano-Diaz, former director of the women’s bureau, U.S. Department of Labor
  3. Beth Rubino, EVP, human resources, QVC

 

3:30 PM – 4:00 PM

  1. Dr. Lori Gavrin, scientific director, maternal and neonatal health unit, R&D GlaxoSmithKline
  2. Sarah Lanphier, founder, Nuts About Granola 
  3. Georgette Miller, author, Living Debt Free
  4. Nilda Ruiz, president and CEO, Asociacion Puertorriquenos En Marcha, Inc (APM)

Health & Wellness Classroom Workshops

How to Flourish Under Stress

You can’t annihilate stress. But you can learn to manage it peacefully—and you don’t need to radically change your life to do so. Jan Bruce has extensively researched this topic and developed an approach that gets at its roots, so stress can’t flourish, but you can.
8:15 a.m.: Q&A with Jan Bruce

SPEAKER: Jan Bruce, author, meQuilibrium: 14 Days to Cooler, Calmer and Happier @mequilibrium

Indulging Your Taste Buds Without Expanding Your Waistline

This exciting cooking demo will not only teach you how to make a super quick and tasty sweet treat, but the chefs will also share the benefits of the ingredients and the recipe! Learn how to make a dessert that’s low in calories and contains spices, like cinnamon, to support your lung health and other ingredients that’ll make your taste buds dance. The best part of this Chocolate Cinnamon Banana Crisps recipe is that it is simple, takes little time and is delicious!
12:50 p.m. Q&A with Danielle Kennedy & Darius Golback

SPEAKERS: Danielle Kennedy, dietician, Cancer Treatment Centers of America @ctca
Darius Golback, sous chef, Cancer Treatment Centers of America @ctca

Lessons Learned from Holiday Meals

No other meal earns more time, attention and effort than a meal shared among loved ones to celebrate the holidays! While this time of year is often viewed as a threat to our waistlines, the holidays can teach us how to recover a simple, but lost skill: how to eat. From thoughtful shopping and menu planning, to reviving those cooking skills and savoring the love and laughter that each bite provides, the holidays resurface important practices that can be adopted all year long to promote optimal health and well being.
3:00 p.m.: Q&A with Kathleen Wood

SPEAKER: Kathleen Wood, associate coordinator, healthy eating, Whole Foods @wholefoods

City Fit Girls BootCamp

Join City Fit Girls for a fun and energetic end-of-conference workout. Smalls is the creator of the City Fit Girls, a community of women who love fitness and motivate each other to reach their fitness goals. Get ready to get sweaty with City Fit Girls’ total-body fitness bootcamp!

PRESENTER: Kiera Smalls, founder, City Fit Girls & community manager, Ingego @cityfitgirls