2014 Agenda

Agenda at a Glance

Our agenda at a glance, below, gives you a general overview of what you’ll experience in one incredible day. Scroll down to see a detailed session schedule, topics and speakers, and check back for updates.

7:30 – 8:30 am: Registration

8:30 – 9:45 am: Morning Keynote Session
in order of appearance:
– Tamala Edwards
– Jane Pauley
– Jill Abramson
– Candy Chang

9:45 – 10:15 am: Book Signings
10:00 – 11:00 am: Seminar Session I
11:00 – 11:30 am: Book Signings
11:30 am – 12:30 pm: Seminar Session II
12:30 – 1:00 pm: Local Leader Meet-Ups; Book Signings

1:00 – 2:45 pm: Keynote Luncheon
in order of appearance:
Monica Malpass
Linda Cliatt-Wayman
– Diane Keaton
– Tory Johnson
– Robin Roberts

2:45 – 3:30 pm: Book Signings
2:45 – 5:00 pm: Career Pavilion
3:00 – 4:00 pm: Local Leader Meet-Ups; Encore Workshops & Expert Exchange Sessions
3:00 – 4:40 pm: Social Media Roundtables; Small Business Roundtables
4:00 – 4:30 pm: Book Signings

5:00 pm: Conference Closes

Open All Day: Exhibit Hall


W = Workshop
Interactive sessions that include exercises, role plays and other activities which offer practical advice

POE = Panel of Experts
Led by a thought leader in the space, these sessions will offer a brief “state of the climate” followed by a sharing of best practices and lessons learned from experts in the trenches

LP = Life Perspective
These sessions offer a mix of advice and inspiration by sharing real life stories to offer a perspective on managing life experiences.

Track

 

Session 1

10:00 am – 11:00 am

Session 2

11:30 am – 12:30 pm

Track

Leadership
Designed for a seasoned or aspiring leader looking to climb the ladder and shatter the glass ceiling
Session 1

10:00 am – 11:00 am

Leadership in a Multigenerational Workplace: How to Leverage Your Employees for Maximum Impact (POE)

For the first time in history, four generations are sharing the workplace — and sometimes it feels like they are living in four different worlds. Being able to successfully lead the Traditional Traditionalists, the Still Booming Boomers, the Xtra-Independent Gen Xers and the Tech-or-Die Gen Ys is complicated but it is critical to the success of your team and your organization. This interactive discussion will bring together a diverse mix of leaders and professionals to share best practices and lessons learned around leading a multigenerational workplace. Research and real-life experiences will offer attendees practical advice to:

– Lead more effectively and increase productivity;
– Improve communication and cross-generational relationships for yourself and your team;
– Provide more effective mentoring to better develop the next generation of leaders;
– Leverage your teams’ strengths to develop a succession plan

Thought Leader: Ritu Sharma, co-founder and president, Women Thrive Worldwide and author, Teach a Woman to Fish

Panel of Experts:

1. Ehrika Gladden, senior director, Americas cloud consumption models, Cisco
2. Jane Hyun, leadership strategist and author, Breaking the Bamboo Ceiling®: The Essential Guide to Getting In, Moving Up, and Reaching the Top
3. Lindsey Pollak, millennial workplace expert and author, Becoming the Boss: New Rules for the Next Generation of Leaders
4. 
Andrea Ramsey, director, Americas inclusiveness center of excellence, Ernst & Young

Host: Lynelle Hoch, VP oncology sales, Bristol-Myers Squibb

Session 2

11:30 am – 12:30 pm

Bridging the Cross-Gender Communication Gap to Improve your Leadership and Advance Your Position (W)

Survey results of over 100,000 in-depth interviews of men and women executives in over 60 Fortune 500 companies reveal the staggering number of false assumptions and opinions men and women have of each other, and in many ways, believe in themselves. No wonder we face such a tremendous communication gap in the workplace. What causes these misunderstandings, miscommunications, mistrust, resentment, and frustrations at work? Relationship and communications guru John Gray will share insight to answer these questions and identify the eight blind spots that compel men and women to think and act as they do. Learn practical advice so you can remove the blind spots, enabling men and women to work and succeed together. We will explore ways to bridge the communication gap to improve your problem solving, decision-making, conflict resolution, stress management and overall leadership effectiveness. Unlock this and advance your leadership position!

Speaker: John Gray, best-selling author, Men are from Mars, Women are from Venus and Work with Me: The 8 Blind Spots Between Men and Women in Business

Host: Pamela Hisler, SVP and market director, Beneficial Bank

Track

Career Advancement
Designed for the mid/senior level professional with significant experience looking for advice around professional skills and job advancement
Session 1

10:00 am – 11:00 am

Contagious: How Products, Behaviors and Ideas Catch On (W)

Have you wondered why certain stories get shared, e-mails get forwarded, or videos go viral? Jonah Berger has spent the last decade answering these questions. Attend this interactive session and learn about the six basic principles that drive ideas to become contagious from consumer products and policy initiatives to workplace rumors and YouTube videos. Whether you are in a corporate setting and driving a new product line, an entrepreneur launching a new business or simply trying to sell an idea internally at your organization to improve a process, this session will show you how to leverage the principles to craft contagious messaging that sells and make your product or idea catch on.

Speaker: Jonah Berger, professor, Wharton School, University of Pennsylvania and author, Contagious: How Products, Behaviors, and Ideas Catch On

Host: Stephanie R. Raymond, VP, transmission and substations, PPL Electric Utilities

Session 2

11:30 am – 12:30 pm

It’s All About a Brand New Brand YOU! Tips to Market and Promote Yourself (POE)

Perception is reality more often than not – whether we like it or not. The most successful authors, entertainers, entrepreneurs and corporations have marketing and PR strategies to help them shine and to create the perception they want others to see. You can and should do the same. How do others perceive you? Are you happy with how others perceive you? Now is your chance to create a brand new brand for YOU! Having written marketing and publicity plans for more than 150 New York Times best-selling authors, award-winning branding expert Cindy Ratzlaff and a panel of real-life professionals will share invaluable strategies to help you create your very own publicity plan. Show your manager, your customers or your clients just how talented and invaluable you are. Attend this session and learn how to promote yourself and create a powerful message so that you stand out, get ahead and build the career you want!

Speaker: Cindy Ratzlaff, marketing pioneer and author of Queen of Your Own Life: The Grown-Up Woman’s Guide to Claiming Happiness and Getting the Life You Deserve

Panel of Experts:
1. Heseung Song, Ed.D., president and CEO, Mighty Engine
2. Nancy Phelan, head of customer engagement, Bristol-Myers Squibb
3. Beth Rubino, EVP, human resources and workplace services, QVC, US

Track

Emerging Professionals
Designed for Millennials and newer professionals entering or re-entering the workforce
Session 1

10:00 am – 11:00 am

The Doodle Revolution: Unlock the Power to Think Differently (W)

The act of generating something new, useful, and even disruptive is a fundamental capacity in all of us. Organizations today are experiencing creative tension—having to balance information overload with increasing pressure to do more, faster, with less. Innovation and thinking differently doesn’t need to be intimidating, foreign, misunderstood, or overly complex. This session will explore how you can use visual and game thinking to unlock your power to think differently, innovate and ultimately be empowered to make quicker and smarter decisions in the workplace. This interactive workshop will teach you how to:

– Understand what innovation is and what ingredients are necessary for it to emerge;
– Integrate visual literacy and visual thinking into the process of innovation;
– Apply simple, user-friendly techniques and games to break habitual thinking patterns; and
– Better articulate ideas to the right people clearly, rapidly and memorably

Speaker: Sunni Brown, creator, The Doodle Revolution and named one of Fast Company’s “100 Most Creative People in Business” and “10 Most Creative People on Twitter”

Host: Laura Bessen, VP, U.S. Medical, Bristol-Myers Squibb

Session 2

11:30 am – 12:30 pm

Secrets for Winning at Work: The Handbook for Emerging Professionals and Career Success (W)

It’s not easy entering the workforce today. For the first time in history, four generations are sharing the workplace — and sometimes it feels like they are living in four different worlds. How can young professionals navigate through the Traditional Traditionalists, the Still Booming Boomers, the Xtra-Independent Gen Xers and your own generation, the Tech-or-Die Gen Ys? Lindsey Pollak — often called a “translator” among the generations — and seasoned veteran Kate White will use real-world examples to teach you how to navigate the workforce in a language that is friendly, current and actionable. Designed for Millennial generation professionals, this session will help you create a personal action plan for career success. We will explore:

– Potential points of conflict at work and how to handle them;
– Strategies to master the art of cross-generational communication;
– Building a positive relationship with your manager;
– How to accept constructive feedback; and
– Ways to obtain and create the career opportunities you want/need

Speakers: Lindsey Pollak, millennial workplace expert and author, Becoming the Boss: New Rules for the Next Generation of LeadersKate White, former editor-in-chief, Cosmopolitan, and New York Times bestselling author

Host: Jeanne Martin, global services director, inclusion and diversity, Cisco

Track

Transitions
Offering expertise for maneuvering career and life transitions
Session 1

10:00 am – 11:00 am

Transitions and Risk Taking: Lessons Learned While Becoming Brave (POE)

Are you looking to start a second career but nervous about what to do? Have you been in finance for a decade and scared to change industries but desperately need a change? Do you want to retire but fear the uncertainty of the extra hours in a day? Are you scared to leave the stability of corporate America to fulfill your inner entrepreneur? Have you taken years off to care for your family and worry about reentering and managing the demands of a fast-paced workplace? Are you scared of heights but desperately want to rock climb? Taking risks and stepping outside of your comfort zone can be stressful, challenging and downright scary! Fear isn’t an end point though; it’s a point of entry to a life of incomparable joy. Join one of America’s most beloved and trusted broadcast journalists Jane Pauley as she helps you navigate your fears and find Your Life Calling. Together with a panel of real-world women, they will share their experiences and lessons learned while becoming brave. Attendees will leave with practical advice for overcoming their fears, taking risks and successfully taking the plunge and making a transition personally or professionally.

Thought Leader: Patty Chang Anker, author, Some Nerve

Panel of Experts:

1. Jane Pauley, NBC’s Today, host of Real Life with Jane Pauley, and author, Your Life Calling
2. Patty Chang Anker, author, Some Nerve
3. Jessica Bacal, author, Mistakes I Made at Work: 25 Influential Women Reflect on What They Got Out of Getting It Wrong
4. Molly Watson, COO, Tierney

Host: Donna De Carolis, dean, Drexel’s Close School of Entrepreneurship

Session 2

11:30 am – 12:30 pm

Quieting Your Inner Critic So You Can Play Big (LP)

What sabotages most women from realizing their true potential? Fear mixed with self-doubt. Don’t let a lack of confidence or doubt stand in your way of making a change or diving into a new journey. With so many external factors out of your control, it is important to control the things you can. Emotions play an integral role in your ability to transition. This session will teach you how to manage your inner critic to access and convey greater confidence. Attendees will walk away with:

– Simple tools to use immediately to reduce the negative impact of self-doubt;
– Strategies to quiet your “inner critic”;
– Ways to become comfortable taking bold action in the workplace and in the world – and ready to make your next big move!

Speaker: Tara Sophia Mohr, founder and creator, Playing Big

Host: Jennifer MacMullen, VP and market director, Beneficial Bank

Track

Health & Wellness
Offering strategies for managing and improving your physical, mental and emotional well being
Session 1

10:00 am – 11:00 am

Aging Gracefully: Making the Most of your Time (W)

What can you expect as you hit midlife? In this session, best-selling author and expert on aging Abigail Trafford will explore this stage of the lifecycle. Sharing research and real-life stories, Trafford will provide practical advice for managing the emotional and physical aspects of aging including: health, wellness, financial planning, retirement/career, and depression to name a few.

Speaker: Abigail Trafford, author, My Time, and journalist

Host: Karen Farmer White, education consultant and former managing director, Mesirow Financial

Session 2

11:30 am – 12:30 pm

Minimizing Stress, Anxiety and Depression for Maximum Happiness (POE)

Stress, depression and anxiety may not sound as scary as other life-threatening diseases, but they can be as detrimental and dangerous to your health. The effects take a toll on one’s mental and physical well-being – not to mention impact our ability to succeed personally and professionally. In a world that is fast-paced, constantly changing and always connected (overly-connected) it is unrealistic to eliminate them all together. This session will help you identify symptoms of stress, depression and anxiety. Featuring health, wellness, and workplace experts, we will explore ways in which we can minimize stress and better manage our energy, thoughts and time in a more positive way. Together we will learn how psychology, mindfulness, sleep, nutrition and exercise all contribute to creating a happier and more success life.

Thought Leader: Cynthia Ackrill, M.D., president, WellSpark, Stress Management

Panel of Experts:
1. Karen Sudders, clinical oncology dietitian, Cancer Treatment Centers of America
2. Sheri Mullen, VP Immunology & Rare Disease, Glaxo Smith Kline
3. Kim Eberbach, VP, wellness and community health, Independence Blue Cross

Host: Joetta Clark Diggs, Olympian and founder, Joetta Clark Diggs Sports Foundation

Track

Personal Development
Offering advice to help you enhance your life, grow and create more positive personal experiences outside of the workplace
Session 1

10:00 am – 11:00 am

Quieting Your Inner Critic So You Can Play Big (LP)

What sabotages most women from realizing their true potential? Fear mixed with self-doubt. Don’t let a lack of confidence or doubt stand in your way of making a change or diving into a new journey. With so many external factors out of your control, it is important to control the things you can. Emotions play an integral role in your ability to transition. This session will teach you how to manage your inner critic to access and convey greater confidence. Attendees will walk away with:

– Simple tools to use immediately to reduce the negative impact of self-doubt;
– Strategies to quiet your “inner critic”;
– Ways to become comfortable taking bold action in the workplace and in the world – and ready to make your next big move!

Speaker: Tara Sophia Mohr, founder and creator, Playing Big

Host: Nydia Han, 6ABC consumer reporter and co-anchor, Action News Sunday mornings, WPVI

Session 2

11:30 am – 12:30 pm

Survival Strategies in a “Lean In” World: Real People, Real Stories, Real Solutions (POE)

In a world that has become increasingly faster-paced, over-connected and with no boundaries, the notion of balance is insane and impossible to achieve. Rather than attempt the impossible, this session will offer a blend of practical advice and inspiration to attain a new equilibrium, redefine your goals and priorities and try to attain some sanity. Whether you are grappling with motherhood, caring for elderly parents, managing the abyss of a home, or all of the above, this session, lead by Lisa Belkin — who has been researching this issue for more than a decade — will offer you some levity, humor, real stories and great tips from real women for managing the day-to-day chaos of life!

Thought Leader: Katrina Alcorn, author, Maxed Out: American Moms on the Brink

Panel of Experts:
1. Sharon Meers, head of strategic partnerships, eBay and author, Getting to 50/50
2. Kendall O’Brien, VP, corporate finance, Johnson & Johnson
3. Gail Sheehy, best-selling author, Passages and Daring: My Passages

Host: Albany Irvin, program host, QVC US

Track

Personal Development
Offering advice for maximizing your relationships and reaching your personal goals outside of the workplace
Session 1

10:00 am – 11:00 am

Financially Fearless: The Learnvest Guide to Worry-Free Finances (W)

jIt’s time to throw away all of your old notions of what financial advice should look like. You don’t have to give up the things you love like vacations and lattes to save or secure your financial future. LearnVest founder and CEO Alexa von Tobel will share easy advice to get your finances in rock-hard-shape – in less time than it takes to finish a workout. This session will help you become financially fearless and ready to start living your richest life. Attendees will:

– Take inventory of where your finances stand today;
– Create your customized 50/20/30 plan;
– Design a financial game plan tailored to “your” priorities, “your” hopes and dreams, and “your” lifestyle; and
– Learn how to integrate your financial plan into your mobile, social, digital life.

Speaker: Alexa von Tobel, founder and CEO, LearnVest and author, Financially Fearless

Host: Pamela M. Cyr, EVP and chief retail officer, Beneficial Bank

Session 2

11:30 am – 12:30 pm

How to Become the Social Entrepreneur of Your Life: Doing Well By Doing Good (POE)

Are you passionate about changing the world? Are you looking for ways to channel your innovation and impact change? Are you eager to make a difference in your community and around the globe beyond your day job? This session will offer you the practical how-to advice and the inspiration to make your mark and have a positive social impact around the issues and causes close to your heart. Whether you are looking to volunteer or get involved, seeking ways to drive social responsibility within your organization, or start a socially entrepreneurial endeavor, this session is for you. With pioneers from the front lines, this dynamic discussion will illustrate the incredibly powerful aggregate social impact that can happen when we all do our part to make the world a better place. Together we will explore how you can:

– Leverage your professional skills and overall strengths to make a difference in the non-profit world;
– Positively affect what is in your own backyard by thinking globally and not just locally;
– Invest in girls to become advocates and change-makers in their communities globally; and
– Become smarter shoppers by supporting organizations who give back as a part of their core mission

Thought Leader: Kenya Haupt, national people director, corporate responsibility, PricewaterhouseCoopers

Panel of Experts:
1. Samantha Wright, vice president, global programs, Girl Rising @girlrising
2. Ritu Sharma, co-founder and president, Women Thrive Worldwide and author, Teach a Woman to Fish
3. Jenny Bowen, founder and CEO, Half the Sky

Host: Christina Minardi, regional president, Northeast Region, Whole Foods Market

Track

YWP
Designed for high school junior and senior girls
Session 1

10:00 am – 11:00 am

Girl Rising: Viewing and Discussion

The 2013 movie Girl Rising took us by storm and opened our eyes to the plight of girls around the world. In this session, Girl Rising producer Holly Gordon will share poignant moments from the film and lead a discussion about how you can use your education to change your life.

Speaker: Samantha Wright, vice president, global programs, Girl Rising @girlrising

Host: Susan L. Anderson, Esq., former special assistant to Governor Edward G. Rendell

Session 2

11:30 am – 12:30 pm

Turning Your Dream into Reality

How do you take your great idea and turn it into reality? The real-life experiences of these panelists will help attendees learn how to launch your idea, the technology needed, the unavoidable mistakes, how to get help when you need it and how to establish a line of credit to finance it.

Thought Leader: Jessica Bacal, author, Mistakes I Made at Work: 25 Influential Women Reflect on What They Got Out of Getting It Wrong

Panel of Experts:
1. Maria Allison, founder, Forsei Consulting
2. Emma Johnson, founder, EmJohn Jewelry
3. Jill Ross, VP and market director, Beneficial Bank

Host: Sarah Palisi Chapin, CEO, Hail Merry

Track

Leadership
Designed for a seasoned or aspiring leader looking to climb the ladder and shatter the glass ceiling
Session 3

3:00 pm – 4:00 pm

ENCORE - Bridging the Cross-Gender Communication Gap to Improve your Leadership and Advance Your Position (W)

Survey results of over 100,000 in-depth interviews of men and women executives in over 60 Fortune 500 companies reveal the staggering number of false assumptions and opinions men and women have of each other, and in many ways, believe in themselves. No wonder we face such a tremendous communication gap in the workplace. What cause these misunderstandings, miscommunications, mistrust, resentment, and frustrations at work? Relationship and communications guru John Gray will share insight to answer these questions and identify the 8 blind spots that compel men and women to think and act as they do. Learn practical advice so you can remove the blind spots enabling men and women to work and succeed together. We will explore ways to bridge the communication gap to improve your problem solving, decision-making, conflict resolution, stress management and overall leadership effectiveness. Unlock this and advance your leadership position!

Speaker: John Gray, best-selling author, Men are from Mars, Women are from Venus and Work with Me: The 8 Blind Spots Between Men and Women in Business

Host: Elizabeth Murphy, VP, external affairs, PECO

Track

Leadership Workshop
Session 3

3:00 pm – 4:00 pm

How Remarkable Women Lead

What drives and sustains successful women leaders? Are feminine leadership traits suited for our fast-changing, hyper-competitive and increasingly complex world? Join best-selling author Joanna Barsh and moderator Joanne Raphael as they answer these questions and share personal stories and related insights that show you the magic that happens when you put the five elements of Centered Leadership – meaning, framing, connecting, engaging and energizing – to work.

Speaker: Joanna Barsh, director emeritus, leadership development program, McKinsey and Co. and author, How Remarkable Women Lead

Moderator: Joanne H. Raphael, senior vice president and chief external affairs officer, PPL Corporation

Track

Transitions
Offering expertise for maneuvering career and life transitions
Session 3

3:00 pm – 4:00 pm

Flex: Strategies for Thriving in a Multicultural and Multigenerational Workplace

“Flexing” is the art of switching between leadership styles to more effectively work and engage people who are different from you. The workplace is growing increasingly multicultural, female and younger. As today’s leaders you must be able to navigate this diverse work environment. Yet, because cultural differences can be invisible or difficult to spot, we may not pick up on subtle nuances that we encounter daily. Internationally renowned executive coach and leadership strategist Jane Hyun will share practical advice for building trust and connecting with those who are different than us to create innovative solutions at work and achieve greater outcomes in life. Attend this interactive session to:

– Understand the Power Gap, the dimension you need to master;

– Flex your style by stretching how you work and communicate with others and learn how to leverage differences;

– Bridge the Gap with more effective communication and practical feedback tools; and

– Multiply the effect, by teaching these skills to others

Speaker: Jane Hyun, leadership strategist and author, Flex: The New Playbook for Managing Across Differences

Host: Colleen Kelly Howard, executive director, Girls on the Run Philadelphia

Expert Exchange

3:00 - 4:00 pm

Expert Exchange sessions provide attendees with the opportunity to gather with peers in a smaller setting to learn from experts. These sessions are discussions focused on sharing best practices and lessons learned around career or personal development topics. In addition to valuable knowledge sharing, they provide a great peer networking opportunity. Expert Exchange sessions are designed to be intimate; therefore capacity will not exceed 150 participants. Seating is first-come, first-served, and doors will close once we reach capacity. What follows is the current list of confirmed sessions and speakers.

Style in the Workplace

Speaker: Kate White, former editor-in-chief, Cosmopolitan magazine, and New York Times bestselling author
It is proven that when you look good and put yourself together, you not only feel good but you are more productive and successful. Former Cosmopolitan editor Kate White will provide you with practical tips (that work with any budget) for creating your own personal style in the workplace. She will also explore the true of essence of style beyond what you wear and how that can make a tremendous impact on your career.

Navigating the Brave New World of Media: Strategies for getting your message out through traditional and New media

Speaker: Loraine Ballard Morrill, news and community affairs director, Clear Channel Radio
News veteran Loraine Ballard Morrill will share tips and suggestions for getting the attention of overworked and overwhelmed media professionals. Whether you are in the for-profit world trying to maximize exposure, an entrepreneur trying to secure press or spearheading a cause in the non-profit arena, this session will offer something for everyone. Attendees will learn specific dos and don’ts and explore how new mediums in the digital space (i.e., Twitter, Linked In, Facebook, email) are changing the way media is covered and how you can be heard.

How to Achieve Mindfulness in your Busy Life

Speaker: Tom German, senior wellness coach, Wellness Coaches USA
This session is intended to provide you with introductory insight to mindfulness and practical application to your own busy lifestyle. Participants will be provided with strategies for how to live a more mindful life in both theory and practice, and will gain a new perspective on techniques to proactively manage stress.

Inclusive Leadership as a Competitive Advantage

Moderator: Jeanne Martin, global services director, inclusion and diversity, Cisco

Speakers: Brenda Dennis, senior director, Worldwide sales strategy and transformation, Cisco; Kelli Kirwin, senior manager, Americas smart services, Cisco; Patrick K. Tam, director, corporate planning, Cisco; Michelle Witherspoon, senior manager, inclusion & collaboration business intelligence strategist, Cisco

The world of work is changing rapidly where organizations are global, hyper-connected, less hierarchical, and ideas can come from anywhere. Great leadership is critical to effectively navigate this ever-evolving landscape, and inclusive leadership has the power to drive competitive advantage. Learn how to leverage your diverse perspective along with those in your organization, to role model inclusive behaviors and enable collaboration, driving greater employee engagement, innovation, and ultimately business impact.

Breaking Down Barriers between you and the Boardroom

Are you looking to take the next step to advance your professional life? Join AmeriHealth Caritas as we host a panel discussion about the value and importance of women serving in executive leadership, on corporate boards, and fostering an inclusive corporate culture that drives strong business results. Prominent panelists from varied industries will discuss the importance of mentorship, promoting your professional brand and the empowerment of women to support a diverse workforce. This session will provide the tools and strategies to help take your career to the next level.

Speakers: Karen M. Dale, ED, AmeriHealth District of Columbia, AmeriHealth Caritas; Barbara Berlin, director, center for board governance, PricewaterhouseCoopers; Nancy Dunleavy, president and CEO, Dunleavy & Associates

Moderator: Sophia Nelson, award-winning journalist and author, The Woman Code

Social Media Roundtables

3:00 pm - 4:40 pm

Led by an expert facilitator, roundtables offer an informal and intimate setting to share best practices around a focused and specific social media topic. Roundtables are discussion based and will not feature a formal presentation. We encourage attendees to come with questions. Each roundtable will be offered a total of three times to allow attendees the opportunity to participate in multiple discussions on different topics.

Roundtables will take place at the following times:

3:00 pm – 3:30 pm

3:35 pm – 4:05 pm

4:10 pm – 4:40 pm

Roundtable 1: Influence with Twitter

Speaker: Nicole Michalik, on-air director, social media, Clear Channel Media + Entertainment Philadelphia
This discussion will explore why and how Twitter is relevant for everyone and every business. Attendees will learn cool Twitter “hacks” to make it easier and more rewarding to use Twitter. Best practices will be shared for increasing and influencing your followers to align with your objectives and goals. Be sure to bring your smart phone so you can practice and tweet live!

Roundtable 2: The Power of Pinning: How to Market with Pinterest

Speaker: Cecily Kellogg, content marketer and founder, Double Good Media
If you’re not using Pinterest in your marketing efforts, now is the time. Pinterest drives 7% of global traffic referrals – essentially 7% of the billions of clicks every day come from Pinterest pins. Attend this roundtable to learn about the power of Pinterest for marketing. You will learn the skills and strategies for understanding what kinds of pins go viral, how to curate unique content, the best way to cross-promote and strategies for successful collaboration, widgets and monetization.

Roundtable 3: Networking with LinkedIn

Speaker: Karen Yankovich, social media brand strategist and CEO, Dinare Group
How do you whip your LinkedIn profile into shape, making it stand out from the rest? Attend this roundtable and learn how to create a compelling headline, use the right keywords and navigate endorsements and recommendations – among many other strategies for success.

Roundtables 4 & 5: How to have your Personal and Professional Online Presence Co-Exist

Speaker: Karen Huller, brand, career and social media strategist
Speaker: Stephanie Humphrey, founder, A Matter of Life and Tech
An effective social media strategy requires you to share your personality and authentic voice. But for many women, coached to separate their personal identities from their professional identities, this can be a scary proposition. Learn how to blend your personal with your professional online presences in a way that is comfortable for you. Attendees will explore which tools are better suited for professional or personal use,  how to create boundaries and what types of information to share (and when) to name a few.

Roundtables 6 & 7: Social Media 101: Organizing Your Efforts and Learning the Basics

Speaker: Rakia Reynolds, president, Skai Blue Media and fashion ambassador, Philly 360
Speaker: Laureen Ellison, product marketing leader, eBay Enterprise
Are you new to the social media space and not even sure how and where to get started? Attend this roundtable to learn the basics and embark on your journey to becoming more socially savvy. We will explore how you can be more comfortable joining the conversation in the digital age. You will learn about the basics, and leave with some simple – and fun –tools and tactics to help you better navigate and communicate in the online world. From Twitter, to Instagram, to Pinterest and Facebook you will be ready to tackle the social media world!

Roundtable 8: Online Marketing Content: Understanding HOW

Speaker: Lynette Young, digital media strategist and founder, Purple Stripe Productions
Online marketing content needs to be exactly as short or as long as it needs to be. Online marketing content needs to include everything you and your readers need to know. Online marketing content needs to be not one word or minute more or less and published where you will gain maximum exposure and interaction with potential customers as often as your audience will tolerate and you can consistently sustain. This session covers the HOW to accomplish all of this. Together we will explore content length, format and publishing platforms. This more advanced session is intended for those who are already comfortable with Twitter’, Google+ or email marketing.

Roundtables 9 & 10: Instagram: Creating a Powerful Story

Speaker: Erica Nardello, social media supervisor, LevLane and contributor, Advertising Week Social Club
Speaker: Dresden Shumaker, digital social media strategist and blogger
As of the spring 2014 there are over 200 million monthly active users on Instagram. 75 million people use the app every day. Find out the basics of this image based social network and learn how you can use it to connect and engage personally and professionally. Whether you are corporate, small business or a non-profit you will leave inspired with ideas on how to propel your work forward. Be sure to bring your smartphone and be ready to dive in!

Roundtable 11 & 12: How to Use Social Media for Social Good

Speaker: Nichole Armstrong, social media manager, Alex’s Lemonade Stand
Speaker: Jumoke Dada, social marketer and founder, Signature RED
Social media offers tremendous reach with little investment. It can be used to make the world a better place by making others aware of social causes and efforts that are near and dear to your heart. Whether you’re a non-profit or a for-profit organization, this roundtable will show you how you can successfully use social media for awareness of your cause, fundraising, community growth, engagement and more. We will explore: which tools are most effective; how to create a solid campaign and call to action; and ways to create impactful messaging and attract followers.

Roundtable 13: Find Your Voice Blogging

Speaker: Ashley Boynes-Shuck, blogger, social media professional, health advocate and named Pittsburgh’s 40 Under 40
Blogging gives you a platform to present your voice to the world – attend this roundtable and learn how to find your voice! Attendees will learn the basic tools you need to get started and learn how to build traffic and attract readers. Together you will explore tips for overcoming writers block and learn how a blog can help build your business, charity and enhance a community.

Roundtable 14 & 15: Using Social Media Effectively for the Corporate Professional

Speaker: Kate O’Neil, AD/social media strategist, Tierney
Speaker: Julie Meyers Pron, principal, Splash Creative Media and founder, #VlogMom
When used properly, social media can be an effective tool for corporate professionals in driving bottom line impact, building relationships with customers and fostering a community internally. This discussion will share best practices for using social media within a corporate setting.

Roundtable 16 & 17: Creative Tips for Using Facebook to Cultivate Business Relationships and Professional Networking

Speaker: Annie Heckenberger, VP, community trailblazer, social media and PR director, Red Tettemer O’Connell + Partners
Speaker: LisaBeth Weber, creative communications, writer and artist
Facebook is a great way to connect with friends old and new, but it also can be utilized way beyond sharing posts about your kids and what they had for breakfast. Facebook can be used as a powerful resource to cultivate business relationships and networking if used the right way. Attend this interactive discussion to learn how to: join groups that fit with your likes and career; participate in conversations; create a group that fits the target audience you want to reach; and valuable tips for searching ways to search for connections to build your network.

Small Business Roundtables

3:00 pm - 4:40 pm

Led by an expert facilitator, roundtables offer an informal and intimate setting to share best practices around a focused and specific topics within the small business and entrepreneurial space. Roundtables are discussion based and will not feature a formal presentation. We encourage attendees to come with questions. Each roundtable will be offered a total of three times to allow attendees the opportunity to participate in multiple discussions on different topics.

Roundtables will take place at the following times:

3:00 pm – 3:30 pm

3:35 pm – 4:05 pm

4:10 pm – 4:40 pm

Roundtable 1: Marketing Matters: Making Smart Decisions for Your Business or Nonprofit

Speaker: Heseung Song, Ed.D., president and CEO, Mighty Engine
It is no secret that most small businesses and nonprofits have limited resources and budgets. Marketing is critical to your business or organization’s success, yet it is one of the first things that get cut when money is tight. Join this interactive discussion to learn how to make your marketing dollars matter. Branding and marketing expert Dr. Heseung Song will share practical advice and easy tips to help you focus your efforts and dollars.

Roundtable 2: Top Tips for Small Business Marketing

Speaker: Trina Larsen Andras, professor of marketing and academic director, Center for Corporate Reputation Management, Drexel LeBow
Small business owners are consumed by the business of their businesses, with little time, money or expertise to devote to marketing. Just because you build a better mousetrap doesn’t mean the world will beat a path to your door. So, how do you get started? Attend this roundtable and learn if the biggest bang for your buck is social media, guerilla marketing or something else all together. You will learn not only which tool to use for your business but how to know what’s working.

Roundtable 3: Creating and Communicating a Compelling Message

Speaker: Susan Tabor-Kleiman, founder, Your Professional Writer
How often do others ask what you do? Do you stumble when answering? Do you wish you knew exactly what to say? You never know who is going to ask and if that person could be your next investor or customer. Attend this roundtable to learn how to craft a compelling, concise and effective message about who you are and what you do–whether it’s writing an email or speaking to someone face-to-face. Walk away with practical tips and newfound confidence to communicate with potential clients, colleagues, partners or anyone whom you want to impress. Take your business to the next level!

Roundtable 4: Business Plan: A Roadmap to Success

Speaker: Geri Swift, founding president, Women’s Business Development Center (WBDC)
Businesses don’t plan to fail; they just fail to plan. For an aspiring entrepreneur, the business plan helps you determine if you have a viable business idea. For an existing business, it provides you, your staff and key stakeholders with your roadmap for success. This roundtable will help you to define your business, identify your customers, understand your financing needs and decide where and how you will operate.  You will learn the basic outline of the contents of a business plan.

Roundtable 5: Branding in a Digital World

Speaker: Tina Wells, CEO and founder, Buzz Marketing Group, named Billboard’s 30 Under 30 and Fast Company‘s 100 Most Creative People in Business
As a serial entrepreneur, Tina Wells has extensive experience in creating and promoting individuals and organizations – particularly in a world that seems to revolve around the Internet and all of its amenities. Attend this roundtable and learn how to effectively use digital tools to develop your brand.  Understand which tools are available and which ones will best meet the unique needs of your small business.

Roundtable 6: Social Entrepreneurism: Building a Business Model that Gives Back

Speaker: Ritu Sharma, co-founder and president, Women Thrive Worldwide and author, Teach a Woman To Fish
Toms Shoes is a pioneer having been one of the first inspired to create a philanthropic for-profit business that also created and sustained social value – and wasn’t reliant solely on donations. Today, eight years later, social entrepreneurism is on the rise causing lots of Gen X and Gen Y entrepreneurs to think about business in a different way – beyond just basic business principles and focused on ways to give back to the greater community. This roundtable will offer practical how-to advice and inspiration for building a business model that makes money and also has a positive social impact and return to society. Attendees will explore many topics including: how to select a cause that is relevant and aligns with your passion – including how best to serve them; and how to identify partnerships and collaborations that would be critical to developing your business model and achieving success.

Roundtable 7: Savvy Selling: Expanding Your Reach by Leveraging your Customers

Speaker: Lynn Bardowski, CEO, Million Dollar Party Girl
This power-packed roundtable will offer you proven strategies to keep your client base growing and best retain and leverage your current customers to expand your reach and ultimately do your marketing for you. Attendees will learn how to craft your elevator pitch, improve your networking skills and enhance your list-building secrets – the most valuable tools that helped Lynn Bardowski go from the best kept secret in her neighborhood to a #1 best-selling author featured in Forbes. Discover how to find out what social media platform is best for your business and learn about the #1 (free) tool to expand your reach.

Roundtable 8: Taking Your Idea from Concept to Market

Speaker: Lauren Maillian Bias, serial entrepreneur, author, The Path Redefined: Getting to the Top on Your Own Terms and Essence Magazine Class of 2013 African-American Shot Callers
How do you turn your concept or idea into a business or brand that is ready to command market share? In this roundtable discussion, learn from a marketing and branding maven who has successfully brought various brands and products to market. Learn what it takes to compete in a discount obsessed market and create the brand loyalty you need to capture market-share fueled with actionable takeaways.

Roundtable 9: QVC Inventor and Entrepreneur Panel: Advice for Budding Entrepreneurs

Speaker: Kerstin Lindquist, program host, QVC US
QVC, the world’s leading video and ecommerce retailer, has launched and fostered the growth of some of today’s most successful brands. Led by QVC program host Kerstin Lindquist, attend this roundtable and hear about their budding entrepreneurs and inventors to learn more about their journeys. Hear about successes and challenges along the way, their motivations and inspiration, and advice they wish they knew before starting their business. Bring your questions!

Local Leader Meet-Ups

12:30 pm - 4:00 pm

Take advantage of this once in a lifetime opportunity to get one-on-one advice from some of Philadelphia’s leading women by asking a question about your career and community. Local Leaders will be available to meet in the exhibit hall during designated networking breaks. You do not need to sign up in advance – first-come-first served and we have plenty of time to get your questions answered!

12:30 pm – 1:00 pm

Combining her business degree, love for music and disappointment for the lack of funding for music in the Philadelphia school system, JESSICA CRAFT turned her passion into business as the founding executive director of Rock to the Future Philly. Learn how she turned the $15,000 of seed-money from the Women for Social Innovation’s 2010 Turning Point into an organization fostering the academic achievement and improved social skills of 300+ youth. From music to social entrepreneurism don’t miss your chance to be inspired from this rising star that is changing the lives of hundreds!

Olympian JOETTA CLARK DIGGS, has been running for more than 28 consecutive years, never missing an indoor or outdoor season. Now she is running the Joetta Clark Diggs Sports Foundation, where she delivers messages of health, fitness and empowerment with a special focus on school-aged children. Meet this Visa Humanitarian award winner and Sport’s Illustrated Hometown Hero, to learn how focus and drive can help you accomplish your dreams both personally and professionally. Whether you want to talk sports or non-profit leadership you won’t be disappointed.

Whether you are interested in talking technology or inclusive leadership EHRIKA GLADDEN has a wealth of expertise to share. Meet this senior director at Cisco and see for yourself why she was named The Network Journal’s 2013 Top 25 Women and Savoy’s 100 Most Influential Women.

COLLEEN KELLY HOWARD is inspiring young girls to be joyful, healthy and confident using fun and creative ways to get them running. Meet the new executive director of Girls on the Run Philadelphia and learn how fitness will develop our next generation of leaders.

3:00 pm – 3:30 pm

Using her first-hand experiences as a C-Level executive, award-winning leader NILA BETOF is now coaching executives in the C-Suite at The Leader’s Edge. If you are looking for suggestions to enhance your career, leadership development and overall mentoring you won’t want to miss your chance to meet Nila face-to-face and leverage her wealth of knowledge to help you advance your career!

Having been featured in the Wall Street Journal, Forbes and NBC to name a few, SARA CANUSO has mastered the art of influencing others to create the best income and opportunities. Meet with Sara who will inspire confidence and offer you practical tools and advice for achieving clarity, power and your fullest potential. @sarajcanuso

Are you looking to find out what it takes to be a leader and climb the ranks in today’s climate? Search no more…meet talent acquisition expert and EVP of human resources and workplace services for QVC, Inc. BETH RUBINO. With decades of expertise to share, learn which qualities and skills are invaluable to employers today and learn what you can do to advance your career and earn that promotion.

At the age of only 24, ALI WARREN has already been a firefighter and EMT for eight years. Her accomplishments also include being an author with her newly released memoir Where Hope Lives. Meet Ali and learn from her real-life experiences about how to succeed in a male-dominated profession and perform beyond your limitations.

3:30 pm – 4:00 pm

Former Philadelphia Inquirer’s Citizen of the Year HELEN GYM is known for her remarkable work in education, immigration and community activism around the Philadelphia landscape. As the associate editor of Rethinking Schools and the co-founder of Parents United for Public Education meet Helen and learn what you can do to take action and make a different to help improve achievement and accountability in public schools today.

Whether as a corporate litigation attorney or as a documentary film producer, one thing has always remained constant for Philly native LAUREN KATZ SMITH – her commitment to the advancement of women leaders. Meet the producer for The Women of Philadelphia and learn about Philly’s most incredible leaders along with valuable tips for fundraising and community outreach.

As board president of the PA Conference for Women and having served as executive director for the PA Commission for Women for 8 years, LESLIE STILES is a vigorous and outspoken advocate for women and girls. Using her extensive years of leadership across non-profits, government and boards, she will share valuable insight for shattering the glass ceiling.

Please check back soon for additional Local Leaders to be announced shortly!