social media

social media

Get Your Brand Straight!

Lena West“Have the courage to say what’s on your heart, because I guarantee it’s on the heart of other people.” -Lena West

In this 30-minute “Get Your Brand Straight” podcast, social media expert Lena West explains how to maximize social media to make sure your message is part of your messaging. Click the link below to listen. Read More


The Power of Pinning: Using Pinterest to Build Your Professional and Personal Brand

by Lisa Kalner Williams

Have you heard that you “should be on Pinterest” but haven’t the foggiest idea how pinning and repinning will help your brand? Let me help.

Demonstrate your expertise

Pinterest’s visual emphasis gives you an unparalleled opportunity to curate images that show your work in action. Take that to heart when you pin. If you’re a baker, upload images of your best confections. Do you help women with physical fitness? If clients let you, pin their most striking before and after photos. Read More


Free Teleclass with Lena West: Get Your Brand Straight

Lena WestJoin us Feb. 18 for a free teleclass with Lena West, the leading expert on how women entrepreneurs can monetize social media.

Get Your Brand Straight: How to Maximize Social Media to Make Sure Your Message Is Part of Your Messaging
Tuesday, Feb. 18 from 1:00 pm to 1:30 pm EST

REGISTER HERE Read More


Using Social Media to Change, Reinvent & Flip the Script

by Lena West

Sometimes it’s hard to make big shifts in our businesses – even though those same changes may be well overdue and very, very necessary. Change is not always easy.

We may be worried that people will not appreciate the changes we’re going to make or accept the direction we’re going to take. Whatever the scenario, it can help to be able to dip your toe in the water first, and social media can help you do that. Read More