Get Your Brand Straight!

“Have the courage to say what’s on your heart, because I guarantee it’s on the heart of other people.” -Lena West In this 30-minute “Get Your Brand Straight” podcast, social media expert Lena West explains how to maximize social media to make sure your message is part of your messaging. Click the link below to listen. Play in new window | Download (Duration: 29:42 — 20.4MB)Subscribe: Google Podcasts | … [ more ]

The Power of Pinning: Using Pinterest to Build Your Professional and Personal Brand

by Lisa Kalner Williams Have you heard that you “should be on Pinterest” but haven’t the foggiest idea how pinning and repinning will help your brand? Let me help. Demonstrate your expertise Pinterest’s visual emphasis gives you an unparalleled opportunity to curate images that show your work in action. Take that to heart when you pin. If you’re a baker, upload images of your best confections. Do you help women … [ more ]

Free Teleclass with Lena West: Get Your Brand Straight

Join us Feb. 18 for a free teleclass with Lena West, the leading expert on how women entrepreneurs can monetize social media. Get Your Brand Straight: How to Maximize Social Media to Make Sure Your Message Is Part of Your Messaging Tuesday, Feb. 18 from 1:00 pm to 1:30 pm EST REGISTER HERE

Using Social Media to Change, Reinvent & Flip the Script

by Lena West Sometimes it’s hard to make big shifts in our businesses – even though those same changes may be well overdue and very, very necessary. Change is not always easy. We may be worried that people will not appreciate the changes we’re going to make or accept the direction we’re going to take. Whatever the scenario, it can help to be able to dip your toe in the … [ more ]

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