To Foster Innovation, First Ask, “What Type of Person Is Your Company?”

By Maria Allison, Courtesy of Drexel University’s LeBow College of Business Presidential candidate Mitt Romney was being heckled at the 2011 Iowa State Fair when he shouted this retort: “Corporations are people, my friend!” That exchange was about tax policy, but you could do worse than applying Romney’s rebuttal as a first step toward fostering innovation and creativity in the workplace.