Lida Citroën

Lida Citroën

Personal Branding for Your Career Lifecycle | 2019 Session

Your personal brand is how you are known, and the value others assign you. At any stage of your career, it has an impact on your opportunities, resources, referrals, and promotions. Whether you are a professional just starting out, a leader looking to advance to the executive level, or have your sights set on joining a corporate board, building a strong personal brand has a big impact on your career lifecycle. Award-winning international reputation expert Lida Citroën shows audiences how to manage their personal brand in the way they communicate, behave and position themselves around others. She will share her secrets for taking ownership of your personal brand and driving your career lifecycle. She will show you how to assess your relevancy and reputation, design your legacy, layer your personal brand over your long-term career goals, and leverage a wide range of self-promotion strategies, from strategic networking to your signature style.

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Personal Branding for Your Career Lifecycle | 2019 Session

Your personal brand is how you are known, and the value others assign you. At any stage of your career, it has an impact on your opportunities, resources, referrals, and promotions. Whether you are a professional just starting out, a leader looking to advance to the executive level, or have your sights set on joining a corporate board, building a strong personal brand has a big impact on your career lifecycle. Award-winning international reputation expert Lida Citroën shows audiences how to manage their personal brand in the way they communicate, behave and position themselves around others. She will share her secrets for taking ownership of your personal brand and driving your career lifecycle. She will show you how to assess your relevancy and reputation, design your legacy, layer your personal brand over your long-term career goals, and leverage a wide range of self-promotion strategies, from strategic networking to your signature style.

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Your Brand: How to Define and Market Yourself | 2019 Session

People tend to come up with their own perceptions about who you are, what you’re good at—and, quite likely, what you’re not good at. They “brand” you in their own minds, which means your brand is created by default, rather than by intentional design. Why let others define your reputation? Join this session to explore how to brand or rebrand yourself. Experts will share their personal experiences to help you reassess your brand –in person and online— so that your brand reflects who you are, not who others want you to be.

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Dream Big. Then Do This.

Lida Citroën“We think branding is what you do when you want likes or fans, or you want to be famous….Actually anyone who interacts with other people needs to think about branding. Your brand is how the world experiences you and what they believe to be true.”
—Personal branding expert Lida Citroën

Women tend to be more hesitant than men to think about personal branding. But once you realize it’s simply a tool to help others see you for who you really are—and want to become—it becomes a lot more important and doable. Personal branding expert Lida Citroën demystifies it all for our host Celeste Headlee in the latest episode of Women Amplified. 

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