Kim Keegan

Kim Keegan

2017 Session | Creative Change: Strategies for Fostering Innovation

CEOs, top executives, and other business leaders say they need creativity and real innovation to thrive in a competitive world. But according to former Wharton management professor Jennifer Mueller, many business leaders chronically reject creative solutions and often embrace the familiar, even as they profess commitment to innovation.  Mueller’s research reveals that it’s not just CEOs, but many others often struggle to accept new and creative ideas even when desired. Mueller will address the tough questions these findings raise: Could people love but also hate creative ideas? Could the mindset we use to evaluate ideas turn this love or hate on or off—in an instant? Do experts struggle even more than novices with this bias? And even more startling, could the “best practices” that organizations employ to manage innovation activate this bias, and inadvertently, kill innovation?   Mueller diagnoses this hidden innovation barrier, and will share her solutions, including: Read More