Podcast | Tap the Hidden Forces That Influence People

Click Play below to listen. Wharton professor and top-rated 2014 conference speaker Jonah Berger is back to share his business and social science research that will help us to learn the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it—and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior. https://media.blubrry.com/paconferenceforwomen/p/cdn.conferencesforwomen.org/2016/Jonah-Berger-teleclass.mp3Podcast: … [ more ]

Free Teleclass | Tap the Hidden Forces That Influence People

Tap the Hidden Forces That Influence People Tuesday, August 30, 2016 1:00-1:30pm Eastern

Self-Promote without Feeling Like a Show-off

Of course your work should speak for itself, but you can’t assume it’ll always be heard and appreciated. “People are busy, they don’t have time to pay attention to everything—and sometimes even good work gets overlooked,” says Jonah Berger, Wharton School professor and bestselling author of Contagious: Why Things Catch On. “Don’t over-claim, but also don’t be ashamed to be a good spokesperson for your accomplishments.” Here, Berger’s advice about wielding … [ more ]

Make Your Idea Irresistible

Three key lessons from a master storyteller about making your concept, product or project contagious. By Jonah Berger, best-selling author of Contagious: Why Things Catch On, and 2014 Pennsylvania Conference for Women speaker Whether you agree with him or not, Malcolm Gladwell does an amazing job of communicating ideas.