February 2017 Newsletter
Free Teleclass | Be Noticed as a Real Leader
Be Noticed as a Real Leader
Tuesday, February 28, 2017
1:00-1:30 pm
Leadership isn’t about a job title—it’s about action, commitment and will. In this 30-minute teleclass, Courtney Lynch, a founding partner of Lead Star and co-author of Leading from the Front, will talk about the seven key behaviors that effective managers embrace. She will then provide the encouragement and motivation you need to step up and stand out—and be tapped for bigger roles with the responsibility you crave.
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Kara Swisher on Taking Risks and Having No Regrets
If there’s one thing you notice right off the bat about Kara Swisher, it’s that the executive editor of Recode does not mince words. It could be because she doesn’t have time to run circles around her meaning, but the more she speaks her mind, the more you realize that the tech journalist is simply a straight shooter.
Yet Swisher is as insightful as she is direct, and the combo makes her bore-proof. See (or read) for yourself: here, she shares what she has learned on her journey from being a corporate employee to startup founder and owner.
How to Create Video Ads That Go Viral
By Nicole Story, Vice President of Creative, Poo~Pourri
As creative director of Poo~Pourri’s new production company, Number Two Productions, I write and direct our digital video ads. Each gets millions of views, likes and shares on platforms like YouTube and Facebook. In fact, our videos have more than 250 million total views, and counting.
When people learn that I write Poo~Pourri ads, they often ask, “How do you create videos that become viral?” And while there’s no guarantee your ad will go viral, here’s what I’ve learned about creating video ads that are engaging and entertaining enough for people to share. Read More
Does Your Image Match Your Professional Goals?
Most of us would never send work emails that were full of sloppy mistakes. Yet many of us do the equivalent on a daily basis with our outward appearance. “The way you present yourself is part of how others filter and receive what you’re saying,” says Anna Akbari, a sociologist, image and innovation expert and author of Startup Your Life: Hustle and Hack Your Way to Happiness. “Someone who is projecting the wrong image can’t communicate effectively.”
In other words, clothes matter—as do shoes, jewelry and hair. And they matter as much for men as they do for women. “Having the right look signals that you know the rules and that you belong,” Akbari explains. “The only difference between men and women is that it’s a lot easier for men to get it right. They don’t have hemlines, cleavage, heel height and everything else to consider.”
To help you put your best foot forward, Akbari offers three simple steps that can vastly improve your image: Read More
Three Beliefs That Are Ruining Your Work-Life Balance
The first eight years of her marriage, Tiffany Dufu had a beautiful home to go along with her brilliant career raising money to advance women and girls. She did most of the work around the house, but being Type A, she was okay with that.
“It was my dirty secret,” says Dufu, now chief leadership officer at Levo, a professional network for Millennials, and a launch team member of Leanin.org. “As a feminist whose life’s work is to raise women to higher levels of leadership and non-traditional roles, I would come home and turn into a Stepford wife, trying to manage everything impeccably.”
But then she had her first baby—and perfection took a backseat to practicality. “I was physically exhausted just getting back to work,” Dufu recalls. It took three years (and a second baby) for her to figure out a new M.O. that kept her focused on what she needed to do and guilt-free for not doing the rest, and another four years (and what she calls a “Tiffany Epiphany”) to realize that a lot of professional women could use what she figured out.
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