cindy ratzlaff

It’s All About a Brand New Brand YOU! Tips to Market and Promote Yourself

Perception is reality more often than not – whether we like it or not. The most successful authors, entertainers, entrepreneurs and corporations have marketing and PR strategies to help them shine and to create the perception they want others to see. You can and should do the same. How do others perceive you? Are you happy with how others perceive you? Now is your chance to create a brand new brand for YOU! Having written marketing and publicity plans for more than 150 New York Times best-selling authors, award-winning branding expert Cindy Ratzlaff and a panel of real-life professionals will share invaluable strategies to help you create your very own publicity plan. Show your manager, your customers or your clients just how talented and invaluable you are. Attend this session and learn how to promote yourself and create a powerful message so that you stand out, get ahead and build the career you want! Read More


Inspired By: Cindy Ratzlaff

Ratzlaff, Cindysm“It is never too late to become your next best self.”

Marketing pioneer, writer, and Conference for Women speaker Cindy Ratzlaff opens up about happiness. The former vice president of brand marketing at Rodale is currently a contributor to Business Insider, and her essays on happiness have appeared on Oprah.com, CNN.com and Wowowow.com. She has also co-authored two bestselling books on happiness and boundaries, “Queen of Your Own Life” and “Queenisms: 101 Jolts of Inspiration.”

Read More


4 Key Factors in a Win-Win Negotiation: Teleclass Recap

PA Conference cup quote 2Do you know how to negotiate and not just make demands in business and life?

In our free teleclass, hosts Kathy Kinney and Cindy Ratzlaff discussed what they consider to be the four key factors in a win-win negotiation:

—Self worth – don’t take things personally
—Keeping the end goal in mind, be clear about your boundaries of what is acceptable and what is not
—How to be flexible about everything else – using the “Yes, And” strategy
—Bookending for support

Click the link below to listen to the 30-minute podcast

Cindy Ratzlaff was named to the Forbes “20 Best Branded Women on Twitter” list and Forbes Woman called her one of the “Most Influential Women On Entrepreneurship.” A contributor to Business Insider, writing on social media marketing strategy, her essays have appeared on Oprah.com, CNN.com and Wowowow.com. As vice president of brand marketing at Rodale, Ratzlaff pioneered a marketing methodology called The Marketing 360, now widely emulated throughout the industry. Her signature Marketing 360 campaign for the launch The South Beach Diet garnered her a spot on the prestigious Advertising Age Marketing 50 List.  Her firm, Brand New Brand You, specializes in digital messaging and content marketing through social media. She co-authored two bestselling books on happiness and boundaries; “Queen of Your Own Life” and the newly released “Queenisms.” @BrandYou

Kathy Kinney is best known for her iconic role as “Mimi” on the ABC hit TV series “The Drew Carey Show.”  She has appeared in many movies and dozen’s of TV shows including “Seinfeld,” “Who’s Line Is It Anyway,” “My Name Is Earl” and “The Secret Life Of The American Teenager.”  Along with her friend Cindy Ratzlaff, she is the co-author of two books, “Queen Of Your Own Life: The Grown-up Woman’s Guide to Claiming Happiness and Getting the Life You Deserve,” and “Queenisms: 101 Jolts of Inspiration.”  Kinney is also the star and co-producer of the multi-award winning website Mrs.P.com which promotes literacy and the joy of reading for children. @QueenofownLife  @MrsPStorytime


Perfectionism: the Leading Fatal Disease among Women 18 to 100

Cindy Ratzlaff article image3 Tips to a Healthy, Fun, and Imperfectly Perfect Life

by Cindy Ratzlaff and Kathy Kinney

Do you avoid getting together with friends because you’ve put on a few pounds?  Do your knees shake as you obsess about the placement of every glass, dish, fork and morsel of food for holiday meals? Does a last-minute call from a friend stopping by send you dashing around the house cleaning and straightening up – even in the rooms they won’t see? Are you convinced that everyone else is leading a happier life than you? If you suffer from any of the above symptoms, you may have a case of the number one disease affecting women 18 to 100: perfectionism. Read More


What you need to succeed in work and life now.

Smart, timely insights from inspiring women.
Delivered twice monthly to more than 150,000 subscribers.