Sara Lomax

Moderator | That’s a Good Question: Navigating New Work Environments

SARA M. LOMAX is the President and CEO of WURD Radio, LLC, Pennsylvania’s only African-American owned talk radio station. She is credited with transforming WURD Radio from a legacy talk radio station to a multimedia communications company providing cutting edge, original programming on air, online and through community events. In 2017, Sara led the expansion of 900AM-WURD to the FM dial, now simulcasting on both 900AM and 96.1FM. In 2018, Sara spearheaded the launch of an environmental justice journalism platform called ecoWURD.com. And in 2019 she launched an initiative called Lively-HOOD focused on jobs, career readiness and entrepreneurship to address the persistent wealth gap in the Black community. In 2021, she co-founded URL Media, a network of Black and Brown owned and led media organizations that share content, distribution and revenues to increase their long-term sustainability. Prior to her work with WURD and URL, in 1992 Sara co-founded HealthQuest: Total Wellness for Body, Mind & Spirit, a trailblazing African-American consumer health magazine that grew from a quarterly publication to a bi-monthly with a national circulation of over 500,000.