JONAH BERGER is a professor at the Wharton School at the University of Pennsylvania, and best-selling author of Contagious: Why Things Catch On, and Invisible Influence: The Hidden Forces that Shape Behavior. Berger has spent over 15 years studying how social influence works, what drives word of mouth, and how these factors combine to shape what becomes popular. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work. @j1berger
More from Jonah Berger
You feel strongly in your opinion and your choices reflect those individual, personal tastes, and opinions. Right? Wrong. Other people’s behavior has a... Read more...