Annie Heckenberger

Annie Heckenberger is vice president, community trailblazer at the Philadelphia–based indie advertising agency, Red Tettemer O’Connell + Partners (RTO+P). Heckenberger leads the agency’s social and public relations practices. She brings with her, two decades of PR, branding and marketing agency experience. In 2005, Heckenberger created an emerging media practice for the New York City agency Marina Maher Communications that sought new ways for brands to reach consumers via social and mobile technology. Prior to that, she was vice president of MMC’s media department, leading strategy and big idea creative, generating national press coverage for Fortune 500 clients.  Before joining RTO+P, Heckenberger served as the social media director for VisitPhilly, where she was part of the team who developed and launched the successful uwishunu tourism campaign. She founded the Philadelphia chapter of the international industry organization Social Media Club in 2007.  @anniemal