Ralph Rodeo is a Philadelphia native whose career in cooking began after a 17 year career in advertising. After running a successful agency, his love of cooking brought him to Wegmans. His passion for understanding cooking techniques has made him an asset to Wegmans “Eat Well Live Well” philosophy and educational endeavors to educate our customers in healthier eating lifestyles. Rodeo hopes to educate and enlighten customers in ways to properly prepare food and to simply make better choices every day. Rodeo graduated from Notre Dame University in 1976.