Marketing Yourself & Your Small Business

2014: Small Business, Big Opportunity

PA Beneficial Pam CyrA small business does not equate to small challenges. It does not equate to small risk, small investment, or small amounts of preparation. Often times, it’s quite the opposite. Nowadays it takes a lot of moxie to create a business, especially in a struggling economy where competition can be fierce. And while gender doesn’t dictate confidence, women face a unique set of challenges that can derail even the most motivated entrepreneur before their company even gets off the ground.

As we look ahead to 2014, there is one word that sums up the forecast for small business. Read More

Posted in blog, Marketing Yourself & Your Small Business, Small Business Tagged |

Focus on the Client: 7 Tips for Working with Larger Companies

When you own a small business, you have to take advantage of every opportunity possible. If you are a minority or woman owned business, you often have unique opportunities available to you. Even if your business meets a potential client’s criteria for supplier diversity, you still need to seal the deal.

Here are a few things that larger companies look for when selecting suppliers.  Read More

Posted in blog, Marketing Yourself & Your Small Business, Small Business Tagged |

Master the Art of Instant Connections: Mel Robbins

Mel-RobbinssmDo you hate networking events? Then turn them into a game with a friend, says guest Mel Robbins in our 25-minute teleclass. Challenge yourselves to meeting a specific goal before you go, for example, collecting 10 business cards. When networking, scan the room to find people to whom you are drawn. Follow your gut, and go talk to them! Compliment them on their blouse/shoes/pin, or just tell them they have great energy and you wanted to meet them. Click the button below to listen to the full call! Read More

Posted in blog, Conference Sessions, Career, Teleclass Signups, Marketing Yourself & Your Small Business, Communication Skills, Networking

Make the Most Out of Networking: “Office Hours” Recap

chris cowardNetworking is often viewed as a daunting task that requires you to dress up, attend events (often beyond regular work hours), hand out business cards and hope to not say the wrong thing. It doesn’t have to be like that! This 30-minute broadcast of the Pennsyvlania Conference for Women’s online radio show “Office Hours” discusses networking as an attitude AND way of life. Scroll down to listen. Read More

Posted in blog, Conference Sessions, Marketing Yourself & Your Small Business, Communication Skills, Networking, Small Business

The Art of the Cold Call (or Email)

marcy twete photoWhen you hear the words “cold call,” you probably associate them with the words “cold sweat.” Calling someone you don’t know or even sending an introductory email, can be terrifying for even the most expert networker. Of course, a cold call or email isn’t ideal, but it can be necessary. Read More

Posted in blog, Career, Marketing Yourself & Your Small Business, Communication Skills, Networking, Small Business

Network Like a Rockstar Using LinkedIn

Rezvani, SelenasmCareer expert Selena Rezvani shares best practices for creating and managing your presence on LinkedIn in this 20-minute podcast. In 2012, Rezvani had one of the “top 1% most viewed LinkedIn profiles” and in this mini session, she will show you three specific strategies for getting your LinkedIn profile in shape before the Pennsylvania Conference for Women – a prime networking opportunity if there
ever was one! Read More

Posted in blog, Conference Sessions, Career, Teleclass Signups, Marketing Yourself & Your Small Business, Networking

Your Network Is Your Net Worth: Porter Gale Teleclass Recap

Porter GaleWho says networking means stuffy power lunches and schmoozing? In our free June 26 teleclass, Porter Gale explained how the explosion of digital technology enables us to network in vastly more efficient, more focused, and more enjoyable ways. Scroll down to listen to the 25-minute teleclass. Read More

Posted in blog, Conference Sessions, Career, Teleclass Signups, Marketing Yourself & Your Small Business, Networking Tagged |

Marketing Yourself: June “Office Hours” Recap

Gerrie DresserIn our June 19 “Office Hours” online radio show, host Samantha Ettus and featured guest Gerrie Dresser discussed how to stand out in the crowd while simultaneously building and nurturing reciprocal internal and external relationships. Listen to the 30-minute show here and read on for a summary by Gerrie Dresser, CEO/founder of Unique Impact, Executive l Personal Brand Coach Read More

Posted in blog, Conference Sessions, Career, Teleclass Signups, Career Choices, Marketing Yourself & Your Small Business

Who Is Driving Your Career? May “Office Hours” Recap

What is it that you love about your current job, what are you really good at, and what sparks your passion? In the first episode of our new  online radio show “Office Hours,” host Samantha Ettus and featured guest Darlene Templeton discussed how women can become their own best advocates and leverage their skills and experience to meet specific career goals. Read More

Posted in blog, Latest News, Conference Sessions, Career, Teleclass Signups, Life on Your Terms, Career Choices, Marketing Yourself & Your Small Business, Networking, Podcasts

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