Marketing Yourself & Your Small Business

Beyond Social: Leverage Your Online Networks

Rosales post corporate-social-mediaby Lani Rosales

You’re a top executive, a business leader in your industry and community. You need to use social media, but how are you supposed to engage with your networks without wasting time or becoming a slave to the pinging sound of someone mentioning your Twitter handle online? Read More

Posted in blog, Marketing Yourself & Your Small Business, Communication Skills, Job Advancement

Take the Lead—With Twitter

New Vision Lena West articleTwitter is a powerful tool when you know how to use it, says social media marketing expert Lena West, founder of InfluenceExpansion. To get her top seven tweet-tips, keep reading.

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Posted in blog, Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills, Success & Leadership Tagged |

Get Your Brand Straight!

Lena West“Have the courage to say what’s on your heart, because I guarantee it’s on the heart of other people.” -Lena West

In this 30-minute “Get Your Brand Straight” podcast, social media expert Lena West explains how to maximize social media to make sure your message is part of your messaging. Click the link below to listen. Read More

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Stella & Dot CEO Jessica Herrin on Building a Powerful Brand

jessica herrin photo“Recognize that the only way you’re really going to fail is if you give up.” -Jessica Herrin

Jessica Herrin, founder and CEO of Stella & Dot, shared lessons learned in her career path in an online radio conversation with Samantha Ettus, hosted by the Pennsylvania Conference for Women. Click the link below to listen to the full 30-minute radio show. Read More

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The Power of Pinning: Using Pinterest to Build Your Professional and Personal Brand

by Lisa Kalner Williams

Have you heard that you “should be on Pinterest” but haven’t the foggiest idea how pinning and repinning will help your brand? Let me help.

Demonstrate your expertise

Pinterest’s visual emphasis gives you an unparalleled opportunity to curate images that show your work in action. Take that to heart when you pin. If you’re a baker, upload images of your best confections. Do you help women with physical fitness? If clients let you, pin their most striking before and after photos. Read More

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Free Teleclass with Lena West: Get Your Brand Straight

Lena WestJoin us Feb. 18 for a free teleclass with Lena West, the leading expert on how women entrepreneurs can monetize social media.

Get Your Brand Straight: How to Maximize Social Media to Make Sure Your Message Is Part of Your Messaging
Tuesday, Feb. 18 from 1:00 pm to 1:30 pm EST

REGISTER HERE Read More

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Free Online Event with Jessica Herrin: Building a Powerful Brand That Makes a Difference

jessica herrin photoSamantha-Ettus-2013-120x120Join us Feb. 12 for a high-energy conversation on brandingbetween Jessica Herrin, CEO & founder of Stella & Dot and host Samantha Ettus!

Building a Brand That Makes a Difference
Wed., Feb. 12 from 12:00 pm to 12:30 pm EST

REGISTER HERE Read More

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2014: Small Business, Big Opportunity

PA Beneficial Pam CyrA small business does not equate to small challenges. It does not equate to small risk, small investment, or small amounts of preparation. Often times, it’s quite the opposite. Nowadays it takes a lot of moxie to create a business, especially in a struggling economy where competition can be fierce. And while gender doesn’t dictate confidence, women face a unique set of challenges that can derail even the most motivated entrepreneur before their company even gets off the ground.

As we look ahead to 2014, there is one word that sums up the forecast for small business. Read More

Posted in blog, Marketing Yourself & Your Small Business, Small Business Tagged |

Focus on the Client: 7 Tips for Working with Larger Companies

When you own a small business, you have to take advantage of every opportunity possible. If you are a minority or woman owned business, you often have unique opportunities available to you. Even if your business meets a potential client’s criteria for supplier diversity, you still need to seal the deal.

Here are a few things that larger companies look for when selecting suppliers.  Read More

Posted in blog, Marketing Yourself & Your Small Business, Small Business Tagged |

Master the Art of Instant Connections: Mel Robbins

Mel-RobbinssmDo you hate networking events? Then turn them into a game with a friend, says guest Mel Robbins in our 25-minute teleclass. Challenge yourselves to meeting a specific goal before you go, for example, collecting 10 business cards. When networking, scan the room to find people to whom you are drawn. Follow your gut, and go talk to them! Compliment them on their blouse/shoes/pin, or just tell them they have great energy and you wanted to meet them. Click the button below to listen to the full call! Read More

Posted in blog, Conference Sessions, Career, Teleclass Signups, Marketing Yourself & Your Small Business, Communication Skills, Networking