Marketing Yourself & Your Small Business

Self-Promote without Feeling Like a Show-off

Berger, JonahOf course your work should speak for itself, but you can’t assume it’ll always be heard and appreciated. “People are busy, they don’t have time to pay attention to everything—and sometimes even good work gets overlooked,” says Jonah Berger, Wharton School professor and bestselling author of Contagious: Why Things Catch On. “Don’t over-claim, but also don’t be ashamed to be a good spokesperson for your accomplishments.” Here, Berger’s advice about wielding the megaphone, so you can talk yourself up—and feel good about it. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills Tagged |

Inspired By: Samantha Ettus

Samantha Ettus“…focus on your kids when you are with them, have one adult night out per week and be unapologetic about your lifestyle. You are a role model after all!”

Samantha Ettus is an expert in the art of personal branding. She’s also a bestselling author, television personality, and a wife and mother, so she has a lot of interesting things to say about making career and family work. Read on for some great advice.

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Posted in Life on Your Terms, Marketing Yourself & Your Small Business, Life Balance, Inspired Tagged |

Build Your Persuasive Power — Podcast with Amy Richards

Richards, AmysmLearning to lead means building consensus. In this episode of Conference for Women’s radio show, “Office Hours,” author Amy Richards explains how you can strategically bring people around to your way of thinking.

Click “more” to read more and listen to the full podcast. 

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Posted in blog, Conference Sessions, Marketing Yourself & Your Small Business, Communication Skills, Networking, Success & Leadership, Podcasts Tagged |

Beyond Social: Leverage Your Online Networks

Rosales post corporate-social-mediaby Lani Rosales

You’re a top executive, a business leader in your industry and community. You need to use social media, but how are you supposed to engage with your networks without wasting time or becoming a slave to the pinging sound of someone mentioning your Twitter handle online? Read More

Posted in blog, Marketing Yourself & Your Small Business, Communication Skills, Job Advancement

Take the Lead—With Twitter

New Vision Lena West articleTwitter is a powerful tool when you know how to use it, says social media marketing expert Lena West, founder of InfluenceExpansion. To get her top seven tweet-tips, keep reading.

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Posted in blog, Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills, Success & Leadership Tagged |

Get Your Brand Straight!

Lena West“Have the courage to say what’s on your heart, because I guarantee it’s on the heart of other people.” -Lena West

In this 30-minute “Get Your Brand Straight” podcast, social media expert Lena West explains how to maximize social media to make sure your message is part of your messaging. Click the link below to listen. Read More

Posted in blog, Conference Sessions, Teleclass Signups, Marketing Yourself & Your Small Business, Communication Skills, Podcasts Tagged , |

Stella & Dot CEO Jessica Herrin on Building a Powerful Brand

jessica herrin photo“Recognize that the only way you’re really going to fail is if you give up.” -Jessica Herrin

Jessica Herrin, founder and CEO of Stella & Dot, shared lessons learned in her career path in an online radio conversation with Samantha Ettus, hosted by the Pennsylvania Conference for Women. Click the link below to listen to the full 30-minute radio show. Read More

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The Power of Pinning: Using Pinterest to Build Your Professional and Personal Brand

by Lisa Kalner Williams

Have you heard that you “should be on Pinterest” but haven’t the foggiest idea how pinning and repinning will help your brand? Let me help.

Demonstrate your expertise

Pinterest’s visual emphasis gives you an unparalleled opportunity to curate images that show your work in action. Take that to heart when you pin. If you’re a baker, upload images of your best confections. Do you help women with physical fitness? If clients let you, pin their most striking before and after photos. Read More

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Free Teleclass with Lena West: Get Your Brand Straight

Lena WestJoin us Feb. 18 for a free teleclass with Lena West, the leading expert on how women entrepreneurs can monetize social media.

Get Your Brand Straight: How to Maximize Social Media to Make Sure Your Message Is Part of Your Messaging
Tuesday, Feb. 18 from 1:00 pm to 1:30 pm EST

REGISTER HERE Read More

Posted in Teleclass Signups, Marketing Yourself & Your Small Business Tagged , , |

Free Online Event with Jessica Herrin: Building a Powerful Brand That Makes a Difference

jessica herrin photoSamantha-Ettus-2013-120x120Join us Feb. 12 for a high-energy conversation on brandingbetween Jessica Herrin, CEO & founder of Stella & Dot and host Samantha Ettus!

Building a Brand That Makes a Difference
Wed., Feb. 12 from 12:00 pm to 12:30 pm EST

REGISTER HERE Read More

Posted in Teleclass Signups, Marketing Yourself & Your Small Business Tagged , |

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