Marketing Yourself & Your Small Business

Pitch Perfect: Tips from a CFW Attendee Who Presented Her Travel Bag to QVC Last Year—and Was Selected!

Sherrill Mosee at the 2015 PA Conference for WomenLast fall, Sherrill Mosee was scrolling through her email when an announcement from the Pennsylvania Conference for Women caught her eye: Attendees would be able to pitch their products to a panel from QVC.

Mosee, who had been selling her organizational tote bags in local boutiques and on her website for about a year, was beyond excited. This opportunity could be the solution to her biggest challenge since launching MinkeeBlue—getting her brand on people’s radar. Read More

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Junk Gypsy Jolie Sikes’ Advice for Entrepreneurial Free Spirits

Jolie SikesWhat do you do when you realize that the corporate life just isn’t your jam? When you’re Jolie Sikes or her big sister Amie, co-founders with their mom of Junk Gypsy, you hit the road, hightailing it out of Houston and Austin, respectively—and keep driving for 15 years.

Of course, they weren’t aimlessly roaming Texas, Arkansas and Louisiana. They were scouring flea markets and roadsides for discarded treasures that they could fix up and resell. “It was Mom’s idea and her $2,000 stash for the slot machines that we used at first,” says Sikes. “She said, ‘Let’s just go to Canton [where there’s a giant four-day flea market every month] with open minds and figure out what we can do.’” Read More

Posted in Speaker Articles, Life on Your Terms, Embrace the Unknown, Marketing Yourself & Your Small Business, Small Business, Innovation Tagged , , |

Podcast | Make LinkedIn Work for YOU!

Amanda HealyTime to brush up on your LinkedIn skills? In 30 minutes, Amanda Healy, senior marketing manager and social evangelist at TIBCO Software, teaches you how to use one of the most powerful tools in your personal branding arsenal to its fullest. Tune in to learn her top tips and tricks to • increase your profile strength • strategically grow your network • boost your SEO value • and much more. Discover how to refresh your profile in as little as an hour per week—and reap the big dividends of achieving your personal and professional aspirations.

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Posted in Conference Sessions, Marketing Yourself & Your Small Business, Networking, Podcasts Tagged |

Free Teleclass | Make LinkedIn Work for YOU!

Amanda HealyMake LinkedIn Work for YOU!
Tuesday, June 28, 2016
1:00 – 1:30 pm

Eventbrite - Make LinkedIn Work for YOU! (Free Teleclass with Amanda Healy) Read More

Posted in Teleclass Signups, Marketing Yourself & Your Small Business, Networking Tagged , |

Trade Secrets of a Tech-Savvy Entrepreneur

Stanard, Tiffanie

A word to the wise: If you ever take a meeting with Tiffanie Stanard, make sure you’re fully caffeinated. The marketing and branding strategist and CEO of Prestige Concepts in Philadelphia talks fast, thinks faster—and does what most people consider a full morning’s slate (i.e., sends emails to current, past and prospective clients, updates her to-do list, prepares for meetings and exercises) before she has even arrived at her office. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills, Small Business, Innovation Tagged , |

How to Get Buy-in from Your Boss, Team, Client, Anyone!

Black, JoanneYou don’t have to be in sales to wish you were a good salesperson. After all, every instance of persuasion—whether it’s getting your team to improve its performance or your boss to green-light your proposal—is a form of selling. Being personable and articulate helps, of course. But getting buy-in is more about know-how than natural gifts, says Joanne Black, who has more than 35 years of sales and management experience and is author of Pick Up the Damn Phone: How People, Not Technology, Seal the Deal. Here, her four steps to winning people over to your side: Read More

Posted in Speaker Articles, Life on Your Terms, Marketing Yourself & Your Small Business, Negotiating Tagged , |

Optimize Brand You—and Boost Your Career (with Aliza Licht)

Aliza Licht 270x270Optimize Brand You—and Boost Your Career
Tuesday, October 27th, 2015
1:00-1:30pm EDT

Eventbrite - Optimize Brand You—and Boost Your Career (with Aliza Licht)

In the new workplace, a strong personal brand is key to a successful career. Read More

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Self-Promote without Feeling Like a Show-off

Berger, JonahOf course your work should speak for itself, but you can’t assume it’ll always be heard and appreciated. “People are busy, they don’t have time to pay attention to everything—and sometimes even good work gets overlooked,” says Jonah Berger, Wharton School professor and bestselling author of Contagious: Why Things Catch On. “Don’t over-claim, but also don’t be ashamed to be a good spokesperson for your accomplishments.” Here, Berger’s advice about wielding the megaphone, so you can talk yourself up—and feel good about it. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills Tagged |

Inspired By: Samantha Ettus

Samantha Ettus“…focus on your kids when you are with them, have one adult night out per week and be unapologetic about your lifestyle. You are a role model after all!”

Samantha Ettus is an expert in the art of personal branding. She’s also a bestselling author, television personality, and a wife and mother, so she has a lot of interesting things to say about making career and family work. Read on for some great advice.

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Posted in Life on Your Terms, Marketing Yourself & Your Small Business, Life Balance, Inspired Tagged |

Build Your Persuasive Power — Podcast with Amy Richards

Richards, AmysmLearning to lead means building consensus. In this episode of Conference for Women’s radio show, “Office Hours,” author Amy Richards explains how you can strategically bring people around to your way of thinking.

Click “more” to read more and listen to the full podcast. 

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Posted in blog, Conference Sessions, Marketing Yourself & Your Small Business, Communication Skills, Networking, Success & Leadership, Podcasts Tagged |