Marketing Yourself & Your Small Business

Free Teleclass | What No One Tells You About Negotiating

Amy TraskWhat No One Tells You About Negotiating
Tuesday, January 30, 2018
1:00-1:30 pm

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Posted in Teleclass Signups, Marketing Yourself & Your Small Business, Communication Skills, Negotiating, Success & Leadership Tagged , |

Bethenny Frankel’s Truths

Many of us think of Bethenny Frankel as the fast-talking, forthright reality TV star with brains and balls to spare. After all, not only did she seize the marketing opportunities of her fame and time on TV, selling books and Skinnybrand cocktails, she then sold the Skinnygirl Margarita brand for a reported $120 million—and kept the licensing rights to the Skinnygirl brand, which she has built into an empire.

Yet in the past several months, an additional aspect of Frankel has come to national light: her extraordinary humanitarianism. Last September, on her own dime, she helicoptered to a rural town in Mexico to raise awareness of the earthquake’s devastation there. Then she went to post-Harvey Houston and delivered $300,000 worth of relief supplies, which had been raised by her organization B Strong, an initiative through Dress for Success. And then she became a one-woman rescue mission to Puerto Rico, first chartering planes to deliver relief supplies and bring back elderly and ailing citizens and then arranging for a cargo ship that can carry 15 million pounds of generators, food and other necessities. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Success & Leadership Tagged , |

The New Networking Roadmap: Building the Relationships You Need to Succeed | Podcast

J. Kelly HoeyClick Play below to listen. 

In this hyper-connected world, where everyone is posting, liking and friending fast and furiously, are you actually leveraging your connections successfully? In this 30-minute teleclass, networking expert J. Kelly Hoey will provide some of her innovative strategies for forming strong relationships—the genuine, long-lasting kind that is mutually beneficial. Master the social tools at your disposal, and never clutter your calendar with dead-end coffee dates and endless informational interviews again! Read More

Posted in Marketing Yourself & Your Small Business, Communication Skills, Networking, Job Advancement, Podcasts Tagged |

Three Things Men Do in Meetings That You Should Do, Too

Ruth ShermanIf you’re being passed over for promotions by people less qualified than you or not getting jobs you can’t believe you didn’t get, part of the problem could be your self-presentation. “From the way you walk into a room to the tone of your voice, there are nonverbal ways of communicating that you are or aren’t manager material,” says Ruth Sherman, CEO and celebrity speech and media coach and author of Speakrets [rhymes with secrets]: The 30 Best, Most Effective, Most Overlooked Marketing And Personal Branding Essentials. “But these aren’t natural-born talents. It’s a matter of learning and practicing performance and technique.” Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills, Job Advancement Tagged , |

Use Social Media to Raise Your Value at Work

Jennefer WitterYou have your reasons if you don’t post on social media for work. Maybe you’re too busy. Or you wouldn’t know which platform to use—or what to post. Perhaps no one in your industry who is important is following you. Or you’re a private person and you want to keep it that way.

Whatever your rationale, personal branding expert Jennefer Witter wants you to know that you’re missing out on a key opportunity to advance your career. “Using social media can help you elevate your reputation and the visibility of your organization, which makes you valuable if your brand aligns with your company’s values,” says Witter, CEO and founder of The Boreland Group Inc. and author of The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Job Advancement Tagged , |

Stand Out as Manager Material

Grace KilleleaPop quiz: What separates the smart and hardworking from the smart and hardworking in leadership roles?

Answer: Executive presence, which entails exuding confidence, more so for women than for men, the Center for Talent Innovation has found.

Of course, the lack of executive presence, and so confidence, perceived or otherwise, isn’t the only reason there are so few women at the C-level of corporations. “Company policies and practices and gender bias are all contributing factors, too,” says Grace Killelea, founder and CEO of the GKC Group and author of The Confidence Effect: Every Woman’s Guide to the Attitude That Attracts Success. “But the confidence gap is real and it is keeping women back.” Read More

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How to Create Video Ads That Go Viral

Nicole StoryBy Nicole Story, Vice President of Creative, Poo~Pourri

As creative director of Poo~Pourri’s new production company, Number Two Productions, I write and direct our digital video ads. Each gets millions of views, likes and shares on platforms like YouTube and Facebook. In fact, our videos have more than 250 million total views, and counting.

When people learn that I write Poo~Pourri ads, they often ask, “How do you create videos that become viral?” And while there’s no guarantee your ad will go viral, here’s what I’ve learned about creating video ads that are engaging and entertaining enough for people to share. Read More

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Does Your Image Match Your Professional Goals?

Anna AkbariMost of us would never send work emails that were full of sloppy mistakes. Yet many of us do the equivalent on a daily basis with our outward appearance. “The way you present yourself is part of how others filter and receive what you’re saying,” says Anna Akbari, a sociologist, image and innovation expert and author of Startup Your Life: Hustle and Hack Your Way to Happiness. “Someone who is projecting the wrong image can’t communicate effectively.”

In other words, clothes matter—as do shoes, jewelry and hair. And they matter as much for men as they do for women. “Having the right look signals that you know the rules and that you belong,” Akbari explains. “The only difference between men and women is that it’s a lot easier for men to get it right. They don’t have hemlines, cleavage, heel height and everything else to consider.”

To help you put your best foot forward, Akbari offers three simple steps that can vastly improve your image: Read More

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Three Things You Should Stop Doing on Social Media

Luvvie AjayiLast month, “I’m Judging You: The Do Better Manual,” a collection of essays by Luvvie Ajayi, ranked fifth on the “New York Times Best Sellers” list for paperback nonfiction. It was an extraordinary debut for the first-time author who is neither a famous singer-songwriter like Patti Smith (#9 that week) nor a high-profile journalist like David Brooks (#6). Ajayi, who writes humorously about anything from cosmetics to racist microaggressions, is also not an alumna of “The Daily Show” or “Saturday Night Live.” Read More

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Podcast | How to Handle Criticism Like a Pro

Leila JanahClick Play below to listen.

Whether you are building a start-up, selling products in the field or presenting to a team of management, you have to put yourself out there—and that means opening yourself up to possibly harsh feedback and rejection. In this 30-minute discussion, award-winning social entrepreneur Leila Janah shares her experiences and offer her techniques for • working through adversity • weathering criticism • using it as a tool for growth • and ultimately achieving success. Read More

Posted in Conference Sessions, Marketing Yourself & Your Small Business, Communication Skills, Negotiating, Podcasts Tagged |

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