Marketing Yourself & Your Small Business

Personal Branding for Your Career Lifecycle | 2019 Session

Your personal brand is how you are known, and the value others assign you. At any stage of your career, it has an impact on your opportunities, resources, referrals, and promotions. Whether you are a professional just starting out, a leader looking to advance to the executive level, or have your sights set on joining a corporate board, building a strong personal brand has a big impact on your career lifecycle. Award-winning international reputation expert Lida Citroën shows audiences how to manage their personal brand in the way they communicate, behave and position themselves around others. She will share her secrets for taking ownership of your personal brand and driving your career lifecycle. She will show you how to assess your relevancy and reputation, design your legacy, layer your personal brand over your long-term career goals, and leverage a wide range of self-promotion strategies, from strategic networking to your signature style.

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Personal Branding for Your Career Lifecycle | 2019 Session

Your personal brand is how you are known, and the value others assign you. At any stage of your career, it has an impact on your opportunities, resources, referrals, and promotions. Whether you are a professional just starting out, a leader looking to advance to the executive level, or have your sights set on joining a corporate board, building a strong personal brand has a big impact on your career lifecycle. Award-winning international reputation expert Lida Citroën shows audiences how to manage their personal brand in the way they communicate, behave and position themselves around others. She will share her secrets for taking ownership of your personal brand and driving your career lifecycle. She will show you how to assess your relevancy and reputation, design your legacy, layer your personal brand over your long-term career goals, and leverage a wide range of self-promotion strategies, from strategic networking to your signature style.

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Your Money: A Pathway to a Richer Life | 2019 Session

What do we want from our money? Some of us look for independence and security, while others desire more choices and a better way of life. But all of us want to experience less stress around money. So, now that women have more money—and power—than ever before, how can we start making our money work for us? In this session, Today Show financial editor and best-selling author Jean Chatzky will share what she’s learned about living a financially robust life. She will also present her three-part plan for understanding your life in relationship to your finances. Expect to walk away armed with tactical solutions for getting paid what you deserve, making your money last, leaving a legacy—and, most importantly, feeling joyful while doing it.

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Your Brand: How to Define and Market Yourself | 2019 Session

People tend to come up with their own perceptions about who you are, what you’re good at—and, quite likely, what you’re not good at. They “brand” you in their own minds, which means your brand is created by default, rather than by intentional design. Why let others define your reputation? Join this session to explore how to brand or rebrand yourself. Experts will share their personal experiences to help you reassess your brand –in person and online— so that your brand reflects who you are, not who others want you to be.

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Foster Your Inner Entrepreneur and Innovator | 2019 Session

Being an entrepreneur isn’t just about starting a business. It’s about being a pioneer and thought leader. And, your next innovative idea could lead to breakthroughs—maybe even change the world. So, what’s holding you back? Whether you are in startup mode or looking to generate that next big idea within your current organization, this session will help you explore the essential skills, characteristics and habits to help foster your inner entrepreneur. From corporate professionals to business owners, this interactive panel will share their firsthand experiences to help you with idea generation and scalability. They will also offer strategies to help you navigate the obstacles that have kept that audacious idea of yours from becoming a reality.

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Posted in Conference Sessions, Marketing Yourself & Your Small Business, Innovation, Breakout Session Tagged , , , , |

theSkimm Co-founders: Progress Comes When Hearing “No” Starts to Lose its Meaning

Amanda Weisberg and Carly Zakin

Carly Zakin and Danielle Weisberg quit their jobs at the age of 25 to try to start a business together, despite having no business or fundraising experience.

What they had was a perception: that millennials like them were not reading or watching the news because they were too busy, and it was not being delivered in a way that effectively appealed to them. They also had a plan: that they would deliver the news in a newsletter format, written in a voice that sounded like millennials. Plus, they had the two qualities they say are most important in starting a business: confidence and networking skills.

But what they did not have—and were not able to attract, despite trying—were investors interested in supporting them. Read More

Posted in Latest News, Speaker Articles, Marketing Yourself & Your Small Business Tagged , , , |

Don’t Play the Weather Girl if You Want to Be the VP

A woman gets into an elevator. She’s a hard-working executive who comes to the office early every day. One day, the CEO gets into the elevator with her. She freezes, afraid to talk and afraid not to talk. So, she chats about the weather.

Another day, she’s riding the elevator when the CEO steps in again. But this time, a male colleague also gets in, shakes the CEO’s hand, introduces himself and says: “We just had a great meeting with a new client we were pitching the other day. And, I think we’re going to get the business.” The CEO looks at him and says, “You just made my day.”

The woman, realizing her mistake, reflects: Her colleague was branding himself as the next VP while she was branding herself as the weather girl. Read More

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Dream Big. Then Do This.

Lida Citroën“We think branding is what you do when you want likes or fans, or you want to be famous….Actually anyone who interacts with other people needs to think about branding. Your brand is how the world experiences you and what they believe to be true.”
—Personal branding expert Lida Citroën

Women tend to be more hesitant than men to think about personal branding. But once you realize it’s simply a tool to help others see you for who you really are—and want to become—it becomes a lot more important and doable. Personal branding expert Lida Citroën demystifies it all for our host Celeste Headlee in the latest episode of Women Amplified. 

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Tired of Feeling Invisible? Here’s How to Be Seen and Rewarded

How to command an audience

“Do you feel sometimes like there’s a person inside that’s screaming to jump out?” asks leadership expert and executive coach Charmaine McClarie. “I want you to let that person out because that person is really the truth of who you are.”

But to be recognized and rewarded for who you truly are, it’s essential to use the language of leadership that makes people turn their heads and listen, according to McClarie, who says her strategies have helped 98 percent of her clients be promoted within 18 months.

Here are her top five: Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills, Job Advancement Tagged , |

How Every Woman Can Be “Self-Made”—with Nely Galán

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Nely Galán - May 2019 Speaker of the Month

After emigrating from Cuba at the age of 4, Nely Galán became the first Latina president of entertainment for a major TV network, an Emmy award-winning producer, and New York Times best-selling author. In her words, she became “Self-Made,” and now she wants to teach every woman how to do it. Tune in to hear her story, the strategies that drove her success, and why she thinks the time has never been better for women to claim their power.

+ Ask Nely YOUR questions during a live Q&A on Tuesday, May 21st @ 1:00pm EDT!

+ Check out the free “Self Made Mastery” webinar series Nely mentions in the podcast

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Posted in Life on Your Terms, Marketing Yourself & Your Small Business, Financial Fitness, Small Business, Success & Leadership, Podcasts Tagged , |