Marketing Yourself & Your Small Business

Creating Your Authentic Personal Brand In These Times – with Yai Vargas

Yai Vargas

COVID-19 has greatly changed the way we network—requiring us to be more innovative than ever, especially with our use of technology.

So, how should you think about building a strong personal brand in this new environment? In this episode, Yai Vargas, branding guru and founder and CEO of The Latinista, offers actionable ways to create an engaging elevator pitch, have a strong presence on Zoom, effectively self-promote and forge powerful relationships so that you can accurately convey your unique value to your advantage now!

 

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“It’s interesting, growing up as a Latina, an immigrant to this country, I was always taught to be very humble. To be grateful that I have a job, to just keep my head down, work really hard and someone’s going to notice me and I’ll eventually get a raise and a promotion. Well, it doesn’t necessarily work that way in Corporate America as I found out. You have to keep reminding your boss about everything that you’ve been accomplishing throughout the year, because at the end of the year when your evaluation time comes up, your manager’s probably managing 10 or 15 others. They probably don’t know all of the programs you’ve run and excelled at. ”Yai Vargas


 

This Month’s Guest:

JAI VARGAS is a leading multicultural marketing expert with a niche in building marketing strategies and community engagement programs for Fortune 100 corporations seeking to develop programming among their diverse employee resource groups. She offers expert advice, training and development around executive presence, personal branding, LinkedIn and feminine leadership in the workplace. In addition to being a LinkedIn guru and networking ninja, Yai established The Latinista where she gathers and empowers Latina professionals in New York City, Miami and Chicago to upskill in career and leadership development via dynamic workshops. @layai

Our Host:

CELESTE HEADLEE is a communication and human nature expert, and an award-winning journalist. She is a professional speaker, and also the author of Do Nothing: How to Break Away from Overworking, Overdoing, and Underliving, Heard Mentality and We Need to Talk. In her twenty-year career in public radio, she has been the executive producer of On Second Thought at Georgia Public Radio, and anchored programs including Tell Me MoreTalk of the NationAll Things Considered, and Weekend Edition. She also served as cohost of the national morning news show The Takeaway from PRI and WNYC, and anchored presidential coverage in 2012 for PBS World Channel. Headlee’s TEDx talk sharing ten ways to have a better conversation has over twenty million total views to date. @celesteheadlee


 

Additional Resources:

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Proven Success Principles that Will Help You Move Forward in Your Career

Charmaine McClarie
 
What do Fortune 500 CEOs do that makes them successful? Top-rated Conferences for Women speaker Charmaine McClarie asked them, then helpfully distilled their answers into six “Success Principles.”
 

Scroll down and click Play to listen in your browser. Or subscribe to Women Amplified wherever you get your podcasts, and take advantage of Conference for Women speakers year-round!

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Posted in Marketing Yourself & Your Small Business, Communication Skills, Success & Leadership, Podcasts Tagged , |

The Q&A—on Career Advancement

With Villanova University’s Rita DiCarlo  

“I wish I would have been told to say ‘yes’ as much as possible and figure out the “how” later.”

Q: You are in the business of helping college students achieve their career goals. What are your top tips that apply at any point in a woman’s professional career?

Two tips that I believe are relevant across a woman’s entire career journey are:

  • You control and manage your professional brand
  • In order to be successful in the job search process, you must put in the work

The ability to develop and manage your professional brand is applicable at every point in a woman’s career. You build your professional brand in obvious ways, from having a comprehensive LinkedIn profile, to developing a tailored resume. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Job Advancement Tagged , |

Personal Branding for Your Career Lifecycle | 2019 Session

Your personal brand is how you are known, and the value others assign you. At any stage of your career, it has an impact on your opportunities, resources, referrals, and promotions. Whether you are a professional just starting out, a leader looking to advance to the executive level, or have your sights set on joining a corporate board, building a strong personal brand has a big impact on your career lifecycle. Award-winning international reputation expert Lida Citroën shows audiences how to manage their personal brand in the way they communicate, behave and position themselves around others. She will share her secrets for taking ownership of your personal brand and driving your career lifecycle. She will show you how to assess your relevancy and reputation, design your legacy, layer your personal brand over your long-term career goals, and leverage a wide range of self-promotion strategies, from strategic networking to your signature style.

Read More

Posted in Conference Sessions, Marketing Yourself & Your Small Business, Breakout Session Tagged , |

Personal Branding for Your Career Lifecycle | 2019 Session

Your personal brand is how you are known, and the value others assign you. At any stage of your career, it has an impact on your opportunities, resources, referrals, and promotions. Whether you are a professional just starting out, a leader looking to advance to the executive level, or have your sights set on joining a corporate board, building a strong personal brand has a big impact on your career lifecycle. Award-winning international reputation expert Lida Citroën shows audiences how to manage their personal brand in the way they communicate, behave and position themselves around others. She will share her secrets for taking ownership of your personal brand and driving your career lifecycle. She will show you how to assess your relevancy and reputation, design your legacy, layer your personal brand over your long-term career goals, and leverage a wide range of self-promotion strategies, from strategic networking to your signature style.

Read More

Posted in Conference Sessions, Marketing Yourself & Your Small Business, Breakout Session Tagged , |

Your Money: A Pathway to a Richer Life | 2019 Session

What do we want from our money? Some of us look for independence and security, while others desire more choices and a better way of life. But all of us want to experience less stress around money. So, now that women have more money—and power—than ever before, how can we start making our money work for us? In this session, Today Show financial editor and best-selling author Jean Chatzky will share what she’s learned about living a financially robust life. She will also present her three-part plan for understanding your life in relationship to your finances. Expect to walk away armed with tactical solutions for getting paid what you deserve, making your money last, leaving a legacy—and, most importantly, feeling joyful while doing it.

Read More

Posted in Conference Sessions, Marketing Yourself & Your Small Business, Breakout Session Tagged , |

Your Brand: How to Define and Market Yourself | 2019 Session

People tend to come up with their own perceptions about who you are, what you’re good at—and, quite likely, what you’re not good at. They “brand” you in their own minds, which means your brand is created by default, rather than by intentional design. Why let others define your reputation? Join this session to explore how to brand or rebrand yourself. Experts will share their personal experiences to help you reassess your brand –in person and online— so that your brand reflects who you are, not who others want you to be.

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Posted in Conference Sessions, Marketing Yourself & Your Small Business, Breakout Session Tagged , , , , |

Foster Your Inner Entrepreneur and Innovator | 2019 Session

Being an entrepreneur isn’t just about starting a business. It’s about being a pioneer and thought leader. And, your next innovative idea could lead to breakthroughs—maybe even change the world. So, what’s holding you back? Whether you are in startup mode or looking to generate that next big idea within your current organization, this session will help you explore the essential skills, characteristics and habits to help foster your inner entrepreneur. From corporate professionals to business owners, this interactive panel will share their firsthand experiences to help you with idea generation and scalability. They will also offer strategies to help you navigate the obstacles that have kept that audacious idea of yours from becoming a reality.

Read More

Posted in Conference Sessions, Marketing Yourself & Your Small Business, Innovation, Breakout Session Tagged , , , , |

theSkimm Co-founders: Progress Comes When Hearing “No” Starts to Lose its Meaning

Amanda Weisberg and Carly Zakin

Carly Zakin and Danielle Weisberg quit their jobs at the age of 25 to try to start a business together, despite having no business or fundraising experience.

What they had was a perception: that millennials like them were not reading or watching the news because they were too busy, and it was not being delivered in a way that effectively appealed to them. They also had a plan: that they would deliver the news in a newsletter format, written in a voice that sounded like millennials. Plus, they had the two qualities they say are most important in starting a business: confidence and networking skills.

But what they did not have—and were not able to attract, despite trying—were investors interested in supporting them. Read More

Posted in Latest News, Speaker Articles, Marketing Yourself & Your Small Business Tagged , , , |

Don’t Play the Weather Girl if You Want to Be the VP

A woman gets into an elevator. She’s a hard-working executive who comes to the office early every day. One day, the CEO gets into the elevator with her. She freezes, afraid to talk and afraid not to talk. So, she chats about the weather.

Another day, she’s riding the elevator when the CEO steps in again. But this time, a male colleague also gets in, shakes the CEO’s hand, introduces himself and says: “We just had a great meeting with a new client we were pitching the other day. And, I think we’re going to get the business.” The CEO looks at him and says, “You just made my day.”

The woman, realizing her mistake, reflects: Her colleague was branding himself as the next VP while she was branding herself as the weather girl. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Success & Leadership Tagged , , , , , |

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