Marketing Yourself & Your Small Business

Don’t Play the Weather Girl if You Want to Be the VP

A woman gets into an elevator. She’s a hard-working executive who comes to the office early every day. One day, the CEO gets into the elevator with her. She freezes, afraid to talk and afraid not to talk. So, she chats about the weather.

Another day, she’s riding the elevator when the CEO steps in again. But this time, a male colleague also gets in, shakes the CEO’s hand, introduces himself and says: “We just had a great meeting with a new client we were pitching the other day. And, I think we’re going to get the business.” The CEO looks at him and says, “You just made my day.”

The woman, realizing her mistake, reflects: Her colleague was branding himself as the next VP while she was branding herself as the weather girl. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Success & Leadership Tagged , , , , , |

Dream Big. Then Do This.

Lida Citroën“We think branding is what you do when you want likes or fans, or you want to be famous….Actually anyone who interacts with other people needs to think about branding. Your brand is how the world experiences you and what they believe to be true.”
—Personal branding expert Lida Citroën

Women tend to be more hesitant than men to think about personal branding. But once you realize it’s simply a tool to help others see you for who you really are—and want to become—it becomes a lot more important and doable. Personal branding expert Lida Citroën demystifies it all for our host Celeste Headlee in the latest episode of Women Amplified. 

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Tired of Feeling Invisible? Here’s How to Be Seen and Rewarded

How to command an audience

“Do you feel sometimes like there’s a person inside that’s screaming to jump out?” asks leadership expert and executive coach Charmaine McClarie. “I want you to let that person out because that person is really the truth of who you are.”

But to be recognized and rewarded for who you truly are, it’s essential to use the language of leadership that makes people turn their heads and listen, according to McClarie, who says her strategies have helped 98 percent of her clients be promoted within 18 months.

Here are her top five: Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills, Job Advancement Tagged , |

How Every Woman Can Be “Self-Made”—with Nely Galán

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Nely Galán - May 2019 Speaker of the Month

After emigrating from Cuba at the age of 4, Nely Galán became the first Latina president of entertainment for a major TV network, an Emmy award-winning producer, and New York Times best-selling author. In her words, she became “Self-Made,” and now she wants to teach every woman how to do it. Tune in to hear her story, the strategies that drove her success, and why she thinks the time has never been better for women to claim their power.

+ Ask Nely YOUR questions during a live Q&A on Tuesday, May 21st @ 1:00pm EDT!

+ Check out the free “Self Made Mastery” webinar series Nely mentions in the podcast

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Posted in Life on Your Terms, Marketing Yourself & Your Small Business, Financial Fitness, Small Business, Success & Leadership, Podcasts Tagged , |

5 Tips to Feel More Comfortable at Networking Events

This is one thing Alice Rutkowski, an executive communication and presence coach who has worked with more than 8,000 executives over the past 20-some years, wishes everyone knew:

Body language reflects what you believe about yourself and others.

“Consciously and unconsciously, we are reading others and they are reading us all the time,” says Rutkowski, vice president of executive development at Sagin. “For example, whether you’re sitting or standing, crossing your legs can convey nervousness. It puts your body out of alignment, and being unbalanced isn’t conducive to feeling confident—and people can see that.” Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills, Networking Tagged , |

Qurate Retail Group: A Champion for Female Entrepreneurship and Empowerment

This past year has been an exciting time for the newly formed Qurate Retail Group. Bringing together seven world-class brands to deliver an unparalleled shopping experience is quite the milestone. As the third largest ecommerce player in North America, we have truly created a unique space in retail, media and social.

Qurate Retail Group, which includes QVC, HSN, zulily, Ballard Designs, Frontgate, Garnet Hill and Grandin Road, is a champion for female entrepreneurship and empowerment. By creating and enabling professional experiences and relationships where women can thrive, our inspiring female entrepreneurs have helped evolve the Qurate Retail Group shopping platforms and our customers’ experiences. The following entrepreneurs represent women who not only dream but dare to live their dreams. These are their stories. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Small Business, Innovation Tagged |

This Entrepreneur Was Sued for Hosting Events for Women

Claire Wasserman, founder of Ladies Get Paid, a career development platform, is committed to closing the wage and leadership gap. If anyone is about equity and inclusion, it is Claire.

So imagine her disbelief when she was informed last October that she was being sued for sex discrimination.

“At that point, we were hosting events in 18 cities, including San Diego,” Wasserman says. “The idea was to provide a safe and comfortable environment for women—including female-identifying and non-binary people—to talk freely and honestly about the challenges they face at work.” Read More

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The Art of Pushing Back: Advocate for Yourself Successfully | Podcast

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We all know it’s important to speak up when we’re being challenged to our face. But what about all the informal opportunities to self-advocate that crop up on a daily basis? In this 30-minute teleclass, Selena Rezvani, author of Pushback: How Smart Women Ask—and Stand Up—for What They Want, will teach you how to amplify your voice at work by preparing ideas that are promotable, recognizing opportunities to back yourself, navigating the conversation with ease and employing a resilience mindset.
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Posted in Life on Your Terms, Marketing Yourself & Your Small Business, Communication Skills, Negotiating, Job Advancement, Podcasts Tagged |

Free Teleclass | The Art of Pushing Back: Advocate for Yourself Successfully

The Art of Pushing Back: Advocate for Yourself Successfully
Tuesday, May 29, 2018
1:00-1:30 pm

Register Now

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Posted in Teleclass Signups, Life on Your Terms, Marketing Yourself & Your Small Business, Communication Skills, Success & Leadership Tagged , |

Transform Your Workplace with Radical Honesty | Podcast

Patty McCordClick Play below to listen. 

When Patty McCord was the chief talent officer at Netflix, she co-authored the company’s famous “culture deck,” which spelled out her vision for creating a company culture that hinges on employees behaving like, and being treated as, adults. In this 30 minute teleclass, the author of Powerful: Building a Culture of Freedom and Responsibility will share what she has learned about radical honesty in the workplace, motivating with challenges and treating your coworkers like grown-ups. She will also provide an HR director’s take on how to address failure in an interview, disagree with your boss and even say goodbye to the best job you’ve ever had without looking back.

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Posted in Marketing Yourself & Your Small Business, Communication Skills, Networking, Job Advancement, Podcasts Tagged |

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