CAREER ADVANCEMENT 201

Take the Lead: Motivate, Inspire, and Bring out the Best in Yourself and Everyone Around You (workshop)

Speaker: Betsy Myers, author, public servant, advocate and founding director, Center for Women & Business, Bentley University

Why is it that some people challenge us and motivate us to rise to our best abilities, while others seem to drain our energy and spirit? What is that particular quality people have that causes others around them to fully engage and feel connected? What is that magical quality that brings out the best in people, and is it a secret held by a precious few or something available to us all? With a front row seat in some of our nation’s most prestigious governmental, academic, and business institutions, accomplished expert Betsy Myers will explore ground-breaking research to answer these questions. She will also share her first-hand experiences having witnessed both leadership success and leadership failure in places large and small, public and private and show you how to motivate, inspire and take the lead.

Host: Debbie Walsh, director, Center for American Women and Politics (CAWP) at Rutgers University and the 2012 Project

PERSONAL DEVELOPMENT

Debt Diet 101: Strategies to Get Your Money Straight

Speaker: Glinda Bridgforth, leading financial expert, author, Girl, Get Your Money Straight! and expert for Oprah’s Debt Diet

People everywhere are in recovery mode as we emerge from turbulent economic times. Unfortunately, debt is a reality for many individuals – even our country – after several years of drowning in bills, stretching beyond their limits and faced with challenging financial choices. This workshop will bring you face-to-face Glinda Bridgforth of Oprah’s Debt Diet, and other leading financial experts who will provide a step-by-step guide to show you how to say goodbye to debt, restore your credit and get your finances under control, no matter what shape their bank account is in right now.

Host: Michele Newman-Lawrence, community banking president, Wells Fargo
Branded by: Wells Fargo

PERSONAL DEVELOPMENT

Health & Wellness: Creating Conscious Weight Wellness

Speakers:
Jess Weiner, self-esteem expert, Dove’s global ambassador for self-esteem, columnist and author
Dr. James Beckerman, cardiologist, Providence Heart and Vascular Institute and author, The Flex Diet

25 million people in the United States have diabetes. 55 million people are walking around in a pre-diabetic state and probably don’t even realize it. Obesity and genetics are the two top drivers causing these staggering figures. We have little control over genetics, but we do have the ability to gain control over the obesity epidemic inflicting our country. With projections that in the year 2040, more than 50 million people will have diabetes, we need to act now. The diet industry has a 99 percent failure rate with an even higher rate of recidivism and relapse. Diet pills and quick fix overly aggressive body makeovers are not the answer. This interactive session help you obtain conscious weight wellness, while maintaining compassion, grace and self-love so that your health journey is not a burden but rather a positive way of life. Self-esteem expert Jess Weiner and Dr.James Beckerman create a dynamic duo that explores the psychological and scientific aspects to foster steady weight loss. Together we will learn how moderate exercise, nutrition and self-awareness can give you a fullness you’ve never known.

Host: Richard Snyder, M.D., senior vice president and chief medical officer, Independence Blue Cross Family of Companies

SOCIAL MEDIA

The Zen of Social Media Marketing (workshop)

Speaker: Shama Kabani, president, The Zen Marketing Group and named one of the 10 Most Influential and Powerful Women in Social Media

Yes – you are on Facebook, LinkedIn, and maybe even Twitter. But, now what? It has never been as easy, as efficient, or as quick as it is now to reach people and get known. How can you take your social media game to the next level? This intermediate workshop goes beyond the basics and offers something for everyone – whether you are a professional looking to use social media to build your brand and network, or an entrepreneur looking to market and land new business. Shama Kabani, dubbed an “online marketing shaman and a master millennial of the universe” by Fast Company.com shows you how—and how to not get overwhelmed in the process. Focused on easy-to-implement, “Zen-minded” methods and techniques, you will learn:

• How to drive traffic to your sites to generate qualified leads and expand your networks
• How to use social media to brand yourself online and proactively manage your reputation
• How to find and create strategic joint venture (JV) relationships using social media
• Where social media marketing fits in the bigger marketing picture and how to measure your efforts
• The #1 reason people fail at social media marketing… and how to avoid that mistake

Host: Angela Foreshaw-Rouse, communications director, AARP Pennsylvania

REINVENTION

Second Acts: Real-World Stories of Reinvention and Overcoming Obstacles (panel)

Moderator: Lu Ann Cahn, Emmy award- winning journalist, blogger, www.oneyearoffirsts.com

Panelists:
Josefina Bonilla, publisher, Color Magazine
Theresa Brown Gold, documentary portrait painter and founder, Art as Social Inquiry
Liz Lange, founder and president of Liz Lange Maternity and known as “fashion and retail pioneer”

Regardless of age or circumstance we all have the power to create a second act and reinvent ourselves – especially as we gain experience and learn from those experiences. This session will bring real stories of real women who created their second acts personally or professionally. Attendees will learn through their experiences how to overcome obstacles, find your passion seize that new opportunity regardless of age or circumstance.

Host: Mady Prowler, assistant director, Coming of Age

SMALL BIZ/ENTREPRENEURSHIP

PART 1
Spark & Hustle: How to Put “Spark” into Your Pitch

Speakers:
Tory Johnson, founder and CEO, Women for Hire and workplace contributor, Good Morning America
Melinda Emerson, SmallBizLady and author, Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works
Lena West, CEO and founder, xynoMedia Technology and creator, The Technology Diet

Selling your story – whether to investors, business partners, customers, employees or the media – is critical for small business owners and entrepreneurs. The first part of this two session workshop brings you face-to-face with renowned small business experts to teach you how to develop your best pitch. Using interactive exercises attendees will learn how to:

• Create a concise message
• Capture and engage your audience
• Build and exude confidence in yourself and your concept
• Deliver with clarity to wow your listeners

Host: Geri Swift, president, PA Women’s Business Development Center

Young Women’s Program

Be the First: The Fun Way to Live Fearlessly!
Speaker: Tammy Tibbets, founder and president, She’s the First

Being the first means breaking a barrier to do something that no other person has done before you – within your family, school, community, or even US history! It seems the most memorable moments in life are firsts, too. Your first job, first day of high school, first speech, even your first big conference. These experiences can be downright scary but are also exhilarating! Will you be the first to get accepted into an Ivy League school on full scholarship? The first to start her own business? Get published in a magazine? Win every game of the season? Meet the president? BE the president?! Dream big! But more importantly, MAKE IT HAPPEN! It doesn’t matter if you don’t know any celebrities or don’t have a million dollars. Using the power of the Internet and tools like Facebook, YouTube, and Twitter, you can create your own connections, develop your own expertise and choose your own adventures. Chances are you won’t just achieve your dream – you’ll discover new dreams you never even knew you had! In this workshop, get ready to create your game plan, have fun and make new friends!

Host: Sonia Hayes, author, Ms. Thang book series

CAREER ADVANCEMENT 201

How to Impact Change: Real-World Advice for How You Can Influence and Make a Difference (panel)

Moderator: Betsy Myers, author, public servant, advocate and founding director, Center for Women & Business, Bentley University

Panelists:
Autumn Atkins Graves, president, Girard College
Lisa Nutter, president, Philadelphia Academies
Constance Williams, former member of the Pennsylvania State Senate

Women can impact tremendous change. This panel will explore a diversity of areas in which women can impact change including politics, education, media, business and community. We will offer first hand perspectives of women who are impacting change and illustrate why it is critical to get involved and how you can make a difference and influence the world around you.

Host: Karen Dougherty Buchholz, vice president of administration, Comcast Corporation

CAREER ADVANCEMENT 101

New Girlz Club: How to Climb the Corporate Ladder in Stilettos (workshop)

Speakers:
Emily Bennington, founder, Professional Studio 360 and author
Kate Betts, contributing editor, TIME Magazine, columnist, Daily Beast and former editor-in-chief, Harper’s Bazaar

Emily Bennington had a director-level position at a top accounting firm, a nice office, a team of staffers…and a problem. She was too worried about being liked to be an effective leader at work. So she surveyed more than 1,000 women executives to uncover what the most accomplished do right. This workshop will explore the research results including the five core competencies of leadership, as well as specific behaviors to accelerate your success in each. Kate Betts, who made history as the youngest editor-in-chief of a major fashion magazine (Harper’s Bazaar) ever, will also share experiences from her extraordinary career including lessons learned dring her tenure at Vogue, Time Magazine and, now, as an author. You will learn what successful women DO right and walk away with practical tips for rising leaders. Attendees will also receive an individual career plan template and learn how to create a clear path forward to generate results in your own life.

Host: Elizabeth Walker, director, Global Talent Management, Campbell Soup
Branded by: Campbell Soup

PERSONAL DEVELOPMENT

Psych Yourself Rich: Get the Mindset and Discipline You Need to Build Your Financial Life (workshop)

Speaker: Farnoosh Torabi, personal finance expert, author and TV personality

It’s no secret that money is emotional. Our feelings, biases, fears and insecurities (and over-securities) often trigger our financial decisions. We obsess over finding the right answers to questions like: How much should I spend on a house? Do I put more money into stocks? Why am I constantly in a cycle of debt? How do I budget for uncertain times? Why do I make impulsive purchases (like buying a $500 pair of boots on a $600 a week salary)? Why would I ever have financed this house with 0% down and an adjustable rate mortgage? This session will put a stop to financial second-guessing, by giving you the mindset, discipline, and spirit for building a strong financial foundation and making the best decisions to meet you and your family’s goals. You will leave this workshop with the insight, advice and motivation to understand your money issues, establish goals, make smarter decisions and live a more secure life.

Host: Irene Horstmann Hannan, senior vice president, Citizens Bank
Branded by: Citizens Bank

PERSONAL DEVELOPMENT

The Happiness Project: A Conversation With Gretchen Rubin

Speaker: Gretchen Rubin, best-selling author, “The Happiness Project”

Moderator: Lynn Doyle, multi award-winning journalist, nine-time Emmy recipient and host and executive producer, “It’s Your Call with Lynn Doyle”

Gretchen Rubin is the author of the #1 New York Times and international bestseller The Happiness Project—an account of the year she spent test-driving the wisdom of the ages, the current scientific studies, and the lessons from popular culture about how to be happier. On her popular blog, The Happiness Project, she reports on her daily adventures in the pursuit of happiness. The Happiness Project has proven to be more than just a book – it is a movement that we have all become fascinated with. This session is an informal conversation and extension of Gretchen’s keynote. This is your chance to get your questions answered and learn more about Gretchen and how you can embark on your own pursuit of happiness.

Host: Linda Munich, vice president, Public Affairs, ABC6, WPVI-TV, Channel 6

SOCIAL MEDIA

The New Era of Networking: Innovative Ways to Engage and Mobilize (panel)

Moderator: Samantha Ettus, personal branding expert, bestselling author and TV personality

Panelists:
Ellen Gustafson, founder and executive director, 30 Project
Tammy Tibbets, founder and president, She’s the First
Nicole Williams, connection director, LinkedIn, bestselling author, Girl on Top: Your Guide to Turning Dating Rules into Career Success and founder, WORKS

Social networking has changed the way we as individuals and corporations engage, mobilize and network with clients, customers and each other. This panel will explore the latest social networking tools and provide tactical tips for how you can be successful in the new era of networking by engaging and mobilizing people and initiatives. Whether you are leading a nonprofit, embarking on a new career or growing a corporation this session offers something for everyone.

Host: Loraine Ballard Morrill, news and community affairs director, Clear Channel Radio Philadelphia

Branded by: Clear Channel

REINVENTION

How to Become Unstoppable (workshop)

Speaker: Mel Robbins, author, relationship expert, syndicated radio host and “America’s Life Coach”

In today’s world, the only thing that stands between you and your dreams is YOU. Mel Robbins, a syndicated radio host, author and star of an upcoming relationship show on A&E will help you push past your self-imposed limits to get what you truly desire. This interactive workshop will explore the psychological and social factors that repeatedly hold you back, and more important, teach you a unique strategy for getting you where you want to be: you must learn to outsmart your own brain. You will leave with the knowledge and tools you need to push past your own issues and insecurities. Drawing on the latest neuroscientific research, callers from her syndicated radio show, and the ideas she tested in her own life (and on her unsuspecting family), Mel will show you what works and what doesn’t so you can become unstoppable.

Host: Sarah Lockard, founder and CEO, AroundMainLine.com

PART 2

SMALL BIZ/ENTREPRENEURSHIP

PART 2
Spark & Hustle: The Spark Tank – Pitch to the Pros

Moderator: Tory Johnson, founder and CEO, Women for Hire and workplace contributor, Good Morning America

Guest Judges:
Melinda Emerson, SmallBizLady and author, Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works
Liz Lange, founder and president of Liz Lange Maternity and known as “fashion and retail pioneer”
Lena West, CEO and founder, xynoMedia Technology and creator, The Technology Diet
Patricia Miller, co-founder, Vera Bradley
Rich Campbell, senior vice president, BBO Director for Business Banking—Eastern PA, NJ and DE, Citizens Bank

You just learned how to put “Spark” into your Pitch – now is your chance to use all that you learned in session one and put your Pitch into action! Will you swim or will you sink? This session provides a unique hands on learning experience. Ten attendees will be selected at random and have the opportunity pitch their product or service to a panel of successful entrepreneurs and small business experts. Judges will provide feedback based on your confidence, ability to deliver a concise and convincing message and capacity to capture and engage the audience. Even if you are not one of ten to Pitch, you will learn the critical do’s and don’ts as your peers jump into the tank.

Host: Varsovia Fernandez, president & CEO, Greater Philadelphia Hispanic Chamber of Commerce

Young Women’s Program

Rebuilding Trust One Step at a Time (speech with Q&A)

Speaker: Marion Jones, Olympic athlete and WNBA Player

Marion Jones is one of the world’s most celebrated athletes. A former champion track and field star, she voluntarily returned five Olympic medals after admitting to using performance-enhancing drugs. After her very public fall from grace, Jones committed to starting over one step at a time and has dedicated her life to rebuilding the trust of her family, friends and fans. In 2009, after a 13-year absence, Jones refocused on her professional comeback and returned to her first love – basketball – in the WNBA, where she was officially introduced as a member of the 2010 Tulsa Shock team. In this intimate session, Jones will share her very personal story of her public fall from grace and address the lessons she learned around character and trust along her path to recovery.

Host: Sonia Hayes, author, Ms. Thang book series